Vice President of Strategy, Momentum

WHY YOU’LL LOVE THIS JOB

We believe that what a brand does is more important than what it says—we want you to help brands do amazing, unprecedented, wild things, creating experiences that people never forget.

WHY YOU’LL LOVE DOING IT AT MOMENTUM

Because the idea that a brand’s action is more important than its rhetoric is the key to our entire approach.

It is all about the experience and we can—hands down, bar
– none—create that better than anyone else.

That’s not jargon or ego—it’s truth.

Experience creates the connections that lead to loyalty, advocacy and sales.

So we imagine and create those things here, in what we call the total brand experience.

And how we do it is with genius, dedication, strategic thinking and working together as one fearless, handsome troop.

Before you get any ideas, it’s important you know we’re serious about taking care of each other here.

So think on that.

We work too closely not to have fun together.

We work too smart not to make the world better.

And we work too well not to continually push for more.

Think on all that, too.

WHAT ARE WE LOOKING FOR

As a VP, Director of Strategy, you’ll lead strategy development and planning and bring to life the most effective and interesting experiences for top-tier brands.

You’ll partner with creatives, business leads, experiential production and other disciplines within Momentum’s network to ensure strategy is properly reflected across all initiatives and touchpoints.

You’ll bring inspiration and actionable insights to the fast-evolving brand landscape and help evolve the agencys POV on both consumer behavior and shopping experiences.

HERE’S WHAT YOU’LL DO (RESPONSIBILITIES)

As a VP Director of Strategy, your new responsibilities include but are not limited to:

• Partners with all agency departments to ensure consumer insight is incorporated into everyday thinking, actions and product creation.
• Actively and continuously seeks out and applies freshest information on consumer and brand preferences and relationships.
• Participates in creation of programs crossing each of our disciplines (live events, shopper/retail, digital/social).
• Authors, applies and sells to internal and client audiences whatever combination of brand, marketing, engagement and messaging strategies a project/client relationship requires.
• Works with internal Momentum research leadership to help manage research to best serve each client within the office (includes audits of insight needs on regular basis from internal teams).
• Co-authors (with Business Leadership and other contributors) and contributes in any relevant ways to ensure the quality, clarity and power of concepting briefs.
• Becomes knowledgeable about and fluent with tools and relationships with information/insight sources both externally and within McCann/IPG/Momentum WW network.
• Becomes fluent in (and contributes toward constant improvement of) Momentum capabilities, processes and culture.
• Builds trusted, positive relationships with clients
• Active participation in new business development; including preparation and delivery of pitches and the transition of new business wins to teams.
• Contributes to annual planning dialogues and decisions.
• Contributes to building a team environment that facilitates: mutual respect and partnership across functions; strategic thinking; appropriate risk taking; open lines of communication between team members, on-going performance feedback, professional development, and adherence to agency policy
• Works with little supervision to fulfill job responsibilities
• Partners with IPG agencies on IPG clients and prospect teams
• Partners with client advertising agencies on non-IPG clients
• All other duties as assigned
• Supports Momentum’s values

HERE’S WHAT WE’RE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS)

• Bachelor’s degree or similar proven experience
• 10+ years’ experience in strategic planning within a marketing agency/consulting firm
• Expert knowledge around key digital platforms and communications channels (social, digital, influencer, search)
• Experience with paid social media planning, social listening, research tools and analytical reporting a must.

  Hands-on qualitative and quantitative research.

• Demonstrated ability to be an effective leader in a cross-functional team environment
• Ability to identify and define business problems, issues, and demonstrate an intuitive ability to discern what is important.
• Strong analytical, presentation and listening skills
• Confidence and credibility to hold high-level strategic discussions with senior executives internally and at client level
• Excellent written and verbal communication skills
• A proven collaborator who is solution oriented, organized and detail–oriented
• Creative, out-of-the-box thinker who is intellectually curious with a demonstrated interest in learning
• Self-motivated, high energy individual who can function in a high demand, performance driven environment
• Possess an entrepreneurial spirit with comfort for ambiguity