Senior Product Marketing Manager (POS Product)

Summary

Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture, centered around transforming talented employees into effective business leaders?

Then Bankers Healthcare Group is the place for you.

We offer innovative financial solutions to licensed and highly-skilled professionals, representing the best of both traditional lending and fintech, and are looking for passionate, impact players to help take our company to the next level.

At BHG, you’ll become immersed in the finance industry—with a variety of loan solutions, credit cards, patient financing, bank programs, and collections services, which have helped BHG become one of the leading providers of finance solutions.

With over 20 years in business, we have the stability of an established company with the speed and agility of a startup, where ingenuity and risk-taking are encouraged, and every employee has the opportunity to learn, grow and thrive. 

Who You Are

You are passionate about product marketing, and thrive in a fast-paced environment where your strong initiative and drive allow you execute with speed and precision.

You have extensive experience building, launching, and monitoring integrated marketing campaigns to attract and retain customers, and are looking to join a company where you can spearhead strategy for a product line and be an integral part of the business’ success. 

What Youll Do

• Develop and execute comprehensive marketing plans for one of the growing products within BHG’s family of companies

• Act as the key liaison between the sales, product, and marketing teams to set, achieve, and exceed business goals for your product

• Lead cross-functional team meetings with email, digital, PR, direct mail, brand, creative, performance marketing, analytics, web development and more

• Assess campaign effectiveness on an ongoing basis and constantly bring new ideas to the team to test

• Set and achieve KPIs and OKRs for your product

• Launch thought leadership and content marketing campaigns that position your subject matter experts as credible resources in their fields

• Gather and analyze customer insights and market trends to drive future campaign strategies

• Oversee the event strategy, execution, and budgets for both national and regional tradeshows

• Partner with research team to build buyer personas that can be leveraged throughout all marketing communications, and build a Voice of Customer program to gather key insights

• Document the customer journey and develop sales enablement materials to drive conversion

• Work with performance marketing team to establish and monitor campaign tests, building dashboards and reports to highlight effectiveness of lead generation and branding initiatives

• Support the business development team by developing sales collateral, presentations, etc.

• Become the expert on your product: the customers, competitors, industry landscape, etc.

• Lead go-to-market strategy when entering into new industries, targeting new audience segments, offering new features, etc.

What Youll Need

• Bachelor’s degree in marketing, advertising, or related field

• 8+ years’ experience building and executing go-to-market strategies

• Strong project management skills with the ability to deliver consistent high-quality results on time

• Extensive experience working in an agile environment

• Outstanding organizational skills and attention to detail

• Extensive knowledge of Jira, Salesforce, Marketing Cloud, etc.

• Clear, concise communicator, with strong interpersonal and collaboration skills across all levels of the organization

• Certifications in inbound marketing, HubSpot, project management, pragmatic marketing, etc.

a plus

• Experience in the financial industry preferred

Life At BHG

At BHG, we work hard and arent afraid to take risks.

Since the beginning, our core values of PMA (positive mental attitude), team player and loyalty have been the driving force behind every interaction we have between each other and our customers.

We have a healthy respect for the daily grind, yet we value work/life balance.

We believe that all employees should have the opportunity to lead and that good ideas can come from anyone.

From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees.

We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.

Why You Should Join BHG

We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified.

Some of the benefits you can expect when you join BHG include:

• 100% coverage of monthly health insurance premiums

• Competitive PTO and vacation policies

• Company 401(k) plan with employer contributions after one year

• On-site gym access and memberships, with personal trainers, and certified nutritionists on staff

• Company-sponsored training and certification opportunities

• Monthly award ceremonies where top achievers are celebrated and receive additional bonuses

• Ongoing volunteer opportunities to give back to the community through our BHG Cares program