Senior Marketing Operations & Data Manager

Senior Marketing Operations & Data Manager
Who is Rocket Fuel Labs?
Rocket Fuel Labs is a San Diego-based venture studio that helps promising start-ups reach escape velocity through proven marketing systems and methodologies.

Translation we make things happen for the best new companies.
What makes us, well, us?
We know that the entrepreneurs, inventors and disruptors of the world are building their rockets while flying them.

We’re here to help them build better-and fly faster.
Our mission Applying lift to help companies reach the next level.
Our specialty Early stage startups, especially in the high-volume B2B space.
Our passion Making Carlsbad the newest tech hub of California.

And discovering the best tacos.
Who are you?
You’re a marketer through and through.

You don’t just love analyzing data, optimizing operations and solving workflow problems, you live for it.

You’re not afraid to speak up in meetings.

You’re a team player.

You possess excellent cross-functional project management skills, a deep understanding of marketing operations best practices, and a track record of designing and implementing effective and scalable marketing processes and systems.

You also care, play nice with others and are a good human being.
Your other awesome attributes
You’re an outstanding communicator and effective influencer.

People trust and follow you.

People come to you with advice on how to lead through difficult, authentic conversations.

You embody the ideals of life-long learning with a commitment to the continual improvement of yourself and our team.

You marshal support from leaders and earn credibility through your expertise on process and systems.

You’re analytical, lead with critical reasoning and creative problem-solving, use data to drive influence and strategy, and think about systems holistically with the customer experience at the forefront.

You thrive in ambiguity, can work in a world without total clarity, and believe it’s more important to deliver the right outcome than have the right answer.

You are collaborative and flexible, with a bias for action.

What’s the job?
As Senior Marketing Operations & Data Manager, you’ll lead all aspects of marketing operations internally and with clients to ensure that platforms, tools and processes are in place to generate, capture and nurture leads and opportunities in order to drive the pipeline.

Furthermore, you’ll own the operational engine, help anticipate needs, use data for decision-making, and streamline processes and drive efficiencies.

Your work will foster incredible business performance and create cohesion and continuity across all marketing efforts.

You’ll also spearhead efforts on any list-building or database-appending projects.
What are the responsibilities?
In addition to the big picture outlined in the description above, the Senior Marketing Operations & Data Manager has the following responsibilities and duties
Manage the marketing operations tech stack for clients and be the subject matter expert for marketing teams by supporting tool selection, usage, troubleshooting, configuration and enablement.

Identify opportunities, recommend solutions and implement marketing technologies that enhance the user experience and improve reporting systems.

Deliver and maintain training and resource materials, highlighting best practices and opportunities for efficiency.

Put together CRM, marketing automation and other tech tool implementation plans for clients.

Build out and maintain Marketing Operations best practices for the lead lifecycle, attribution/reporting, lead scoring, lead routing and campaign management in a playbook format for different stages of growth.

Work with content marketing and demand generation to build, operate and optimize email marketing programs for our clients.

Produce and maintain a set of business analytic reports and dashboards to allow the marketing team to understand the state of our funnel and analyze current versus past performance.

Set up lead scoring and distribution rules to ensure seamless lead management.

Work closely with the greater marketing team to accurately track marketing spend.

As required, source, compile, consolidate, and build highly targeted and segmented lists for marketing campaigns.

Mine and analyze data from company databases to drive optimization and improvement of product development, marketing techniques and business strategies.

Assess the effectiveness and accuracy of new data sources and data-gathering techniques.

If these ideals mesh with your experience, skills and motivations, then join our high-performance team to work in a company that rewards top talent with impressive compensation and career growth opportunities.
Qualifications
Requirements
5+ yrs experience in a marketing operations or demand generation role in a B2B organization Fluency in end-to-end marketing technology ecosystems with a solid understanding of marketing automation systems such as Marketo/Hubspot CRM certification with Marketo (strongly preferred), Eloqua or HubSpot Strong analytical skills and ability to effectively use data to explain business trends Experience tracking and reporting digital and in-person channels (trade shows, field events, etc) Expertise in Excel and/or Google Sheets Highly organized and autonomous, but also collaborative and able to work cross-functionally Goal-oriented with the ability to manage complex projects across teams Track record of successfully scaling marketing or communication campaigns Deep understanding of database structure, data hygiene and analytics Governance experience with large marketing automation, digital communication, CRM or similar platforms Leadership and communication excellence, with a talent for driving consensus and articulating program recommendations and tradeoffs to senior executives
Compensation
Benefits
Rocket Fuel Labs will provide the following compensation
Salary (salary range)
Medical benefits
Retirement benefits
Insurance benefits
Other Benefits
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