Senior Manager, Strategic Marketing, Global Strategic Alliances – Opportunity for Working Remotely

Senior Manager, Strategic Marketing, Global Strategic Alliances
– Opportunity for Working Remotely

• No
• Partner Programs
• R2115884

Job Description

Sr.

Manager, Strategic Alliances Marketing, GSI Partners

The Sr.

Manager GSI Partner Marketing is the global lead for joint partner marketing with assigned GSI partners.

In this role, the Sr.

Partner Marketing Manager will establish and maintain the Marketing relationships with assigned GSI partners, Marketing planning and interlock with regional Marketing leads to drive execution of programs.

You will support the alignment of partner offerings with VMware Franchise solutions.

The Sr.

GSI Partner Marketing Manager will be a business-minded professional with a holistic view across the VMware portfolio and work collaboratively with assigned partners and VMware stakeholders, including Strategic Corporate Alliances, Franchise Marketing, product business units and partner sales teams to create messaging, content and develop and implement joint go-to-market plans supporting GTM solutions.

Responsibilities include:

• Own and drive the joint annual corporate marketing plan with GSI partners
• Prioritize and execute key programs to support awareness, growth and/or acceleration of the Franchise GTM solutions
• Drive cadence with key VMware stakeholders to prioritize key/focus GSI offerings for marketing investments
• Define marketing strategies to ensure growth of the joint GTM solutions
• Ensure partner marketing plans to align to VMware’s strategic IT priorities
• Monitor and manage budget to ensure timeliness, compliance and measurable spend related to GTM solutions

• Engage with GSI partner and VMware stakeholders as required to support/create case studies and videos with messaging which will evangelize the VMware-based technology value add in GSIs offerings
• Work with GSI partners and key VMware stakeholders to identify and develop required marketing assets to support marketing strategy and promote joint offerings, including but not limited to:

-Customer wins (win-wire, case study and/or video)

-Datasheets

-Solution Briefs

-Solution Summary Presentations

-Customer Presentations

-Web copy (customer facing, partner site(s) and/or internal websites)

-Press release copy

-FAQs

-Sales Guides

• Work with VMware PR and Analyst teams as needed to review/validate strategic GSI partner news and message GSI solution(s) offerings where appropriate in VMware communications and analyst outreach
• Represent and embed GSI partner value proposition(s) into broader VMware marketing and campaigns ecosystem
  – including regularly scheduled product launches, customer and channel targeted newsletters, key sales and customer events (e.g.

  VMworld, Empower and other major events) as appropriate

• Track and report on all strategic GSI marketing activities and executive marketing engagements

Requirements:

• Minimum 10 yr.

  experience with channel/partner marketing and marketing programs.

  Channel sales experience a plus

• Marketing experience with System Integrator partners
• Strong and effective budget management and measurement
• Experience and working knowledge of diverse sales channels is desired
• Excellent written and verbal communication skills.

  Must communicate openly and effectively

• Demonstrated ability to craft marketing materials – including PowerPoint presentations, sales guides, marketing collateral
• Knowledge of virtualization and cloud computing market required plus ability to learn quickly and apply new knowledge to current problems
• Excellent organizational skills (time management)
• Ability to travel, including international (post Covid)
• Strong program management skills with demonstrated ability to coordinate many simultaneous projects/activities, while keeping stakeholders updated on schedules and timelines
• Demonstrated ability to logically plan and set priorities, identify and resolve problems to produce measurable results
• Ability to influence across a diverse organization, true team player
• Ability to work in a dynamic, fast paced, changing and sometimes ambiguous environment
• Flexibility to adapt to dynamic business priorities
• Ability to effectively work with a variety of organizations, management levels, cultures, and personalities
• International experience and/or experience working on large cross-functional teams desirable
• Self-motivated, passionate, innovative, collaborative, multi-tasker, creative and analytical
• English speaking required; additional language fluency preferred
• Bachelor’s degree required, MBA desirable

Location: US – Palo Alto; US – CA, OR, WA

Category : Sales
Subcategory: Partner Programs
Experience: Business Leadership
Full Time/ Part Time: Full Time
Posted Date: 2021-10-12

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All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.

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VMware encourages applicants of all ages.

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