Senior Manager of Regional Marketing, Manufacturing

Meet Our Team:Our Client Engagement team is accountable for driving global engagement at scale through the development and execution of region wide, vertical- and account-specific marketing campaigns; the development and activation of industry leading content and webinars to fuel Pega’s marketing engine; the creation and execution of alliance marketing programs to amplify engagement with Pega’s partner ecosystem; and project management support across Pega’s key marketing programs.Picture Yourself at Pega:Do you enjoy partnering with sales to make an impact at target accounts? Are you tired of running one-size-fits-all programs that struggle to break through the noise? If so, come join the Pega team! As Senior Regional Marketing Manager (SRMM), you will lead the development and execution of account-based marketing programs aimed at driving engagement and influencing pipeline at target accounts. As SRMM, you will coordinate a cross-functional set of stakeholders to identify the right objectives and corresponding strategy for each targeted segment, and then assemble the right set of activities needed to achieve success. You are empowered to “own” the Pega experience for accounts in your region, and to ensure that it tells a personalized, client-centric message.What You’ll Do at Pega:Create a set of account-based marketing programs that are tailored to segments of both individual organizations, as well as groups of organizations with similar business models and challengesLead a quarterly planning process with sales and industry practice teams to identify the right objectives, strategies, and prioritization for marketing to each of the targeted segmentsCoordinate a broad group of channel owners in the assembly of tactics and activities that come together as an integrated marketing program to drive customer engagementPartner with sales to arm them with the right message, content and tools needed to activate the program strategy through their own outreach efforts to target accountsAnalyze programs and organizations in order to actively leverage insights with sales and channel stakeholders to course correct and optimize resultsBe the face of marketing to the field sales teams, and conversely communicate needs of the field back to corporate marketingCollaborate with fellow SRMMs on lessons learned and best practices in order to continually challenge the status quo and improve the regional marketing modelWho You Are:You are passionate about manufacturing industry marketing and excel at working with a diverse set of functions and levels and leading the account team to consensus on a marketing plan that will serve the priorities of the programs for the region or sub-vertical. You are an excellent multi-tasker, able to juggle competing priorities and appropriately manage the expectations of stakeholders. You are a strong communicator, collaborator, strategist, and team player. You are a self-starter and take initiative to problem solve and drive to the best possible outcome. You settle for nothing but the very best and consistently achieve top outcomes. You are a risk taker and see failure as an opportunity to learn and improve. You are genuine, accountable, and transparent. You are curious, never settling for the status quo, and seek creative, out-of-the-box approaches.What You’ve Accomplished:Bachelor’s degree (MBA a bonus)6-12 years marketing programs/ABM/field marketing experienceManufacturing industry marketing experienceExceptional interpersonal skills and flexibility to work effectively with people at all levelsAbility to navigate a complex org structure to build consensus around ideas and plansExcellent written and verbal communication skillsStrong analytical skills and a demonstrated ability to leverage data to drive strategy and decision-makingDemonstrated ability to effectively manage multiple projects, prioritize work and meet deadlines.Budget management experienceProficiency with MS Office, Excel, PowerPoint, Social Collaboration tools; LinkedIn, Twitter, and other marketing analytics and visualization tools.Pega Offers You:Gartner Analyst acclaimed technology leadership across our categories of productsContinuous learning and development opportunities An innovative, inclusive, agile, flexible, and fun work environmentCompetitive global benefits program inclusive of pay + bonus incentive, employee equity in the company.