Senior Manager of Cross-Sell Marketing

You deserve to do what you love, and love what you do – a career that works as hard for you as you do.

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Success Profile

Every candidate has their strengths, and at Fiserv, we want to match you to a career that allows you to put your best foot forward.

Do you have the competencies outlined below?

If so, you might be an excellent candidate to Find Your Forward at Fiserv.

9
Courageous 7
10
Strategic 8 Trustworthy 9
7

10
Motivational Socially Conscious Results Driven Productive Focused Achiever Problem-solver
Medical, Vision and Dental Benefits

Comprehensive benefit plans to suit your unique needs

Fuel Your Life Wellness Program

Resources to elevate your well-being

401(k) and Employee Stock Purchase Plans

When Fiserv performs well, so does your financial health

Employee Resource Groups

Celebrating inclusion in the workplace

Paid Time Away

Providing the time off to manage personal needs

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Responsibilities

Requisition ID R-10204881 Date posted 04/07/2021 State/Region New York Additional Locations Remote, New Jersey

What does a Senior Manager, Cross-Sell Marketing do?

The Marketing Cross Sell Senior Manager is responsible for the marketing of the products and services and ensuring that the products/solutions are positioned to sell, based on the needs of the Small Business Customer segment, through digital channels and through our Inside Sales and Outside Sales teams.

The position requires understanding trends in these industries and within set regions, along with understanding the behaviors and preferences of our best SMB customers. 

You will work with the Head of Marketing to help create the business case and go-to-market strategy and marketing plans to position Clover Business Solutions as a highly valued partner to our small business clients, while delivering profitable growth for the company.

You’ll collaborate across our company to create compelling offers, which will include bundled solutions that are the best fit for our customers. 

In this role, you can expect to:

Work with the core Marketing team on the development of success metrics and ROI, and monitoring results of each program.

Marketing campaigns will include highly-targeted customer digital and social media, email, product launches; cross-sell programs for new offerings; sales collateral, sales templates/talking points, interactive sales enablement tools to simplify the outreach and tracking, creation and tracking of offers, creation of customer webinars, management of client events, and working with our Communications teams.

Execute strategic initiatives, working with senior leadership, and multiple small projects.

Coordinate activities of a larger project team including market research and analysis, financial analysis/forecasting results weekly and monthly, competitive assessments, and segmentation definition

Provide customer/data analytics, program implementation, program reengineering to simplify our Go To Market time lines and campaigns

Create Sales training playbooks and Standard Operating Procedures for marketing campaigns, coordinate with marketing operations, project status reporting, and post-rollout review/audit. 

Work with our data analytics team to monitor, evaluate and document the progress of each project and provide the right level of communication depending on marketing initiative.

Basic Qualifications for Consideration:

Bachelor’s Degree

3+ years of progressive marketing or product management experience in a business to business or B2B2C environment of a fortune 300 company, or for a marketing or digital agency managing such clients for acquisition or cross sell campaigns

3+ years of marketing program management experience requiring planning and execution of marketing campaigns with a successful track record of delivering positive results to your firm or client. 

Prior professional experience working with Sales and Sales Operations, Sales tracking/reporting and financial outcome reporting

2+ years of digital marketing, email marketing and/or marketing automation programs

Professional experience with vendor selection, Statement of Work creation and vendor management.

Prior experience using a CRM, such as Salesforce.com or Microsoft Dynamics for tracking and reporting

Experience writing/editing marketing messages and materials, including headlines, key benefits, calls to action for digital and print

Experience with marketing data flows, parameter tracking and how it relates to ROI tracking of marketing campaign

Who We Are:

Clover provides small and mid-sized business owners with payment acceptance services and business management technology that helps them cut costs, increase revenue, and find success.

With more than 2 million online accounts and devices in market, Clover is the Small Business brand of Fiserv, a global leader in financial and payments technology. 

Clover Business Solutions is our U.S.

direct to merchant business unit responsible for the sales and growth of our small business merchant clients, within the Global Business Solutions (GBS) division of Fiserv.

The Cross Sell Marketing Program Senior Manager is a member of the US Small Business Direct Marketing Channel of Clover Business Solutions.

This Marketing team takes a highly strategic and digital approach to driving direct sales, service and retention for our Small Business customers through data enrichment, marketing automation and a highly personalized and localized communication approach to sales, retention and cross sell. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Please contact us to request accommodation.

Learn more about Fiserv:

To support the total well-being of our associates, Fiserv takes a broad approach to our benefits.

We offer a comprehensive benefits package that provides flexibility and affordability with a variety of medical, dental, vision, life insurance and disability options.

We are #FISVProud of our benefits and well-being programs.

Our commitment to wellness, wellness education, preventive services and fitness activities are designed to meet you where you are.

Life moves fast.

And as it does, we know most people aren’t thinking about “financial services”.

But we are.

We help people and businesses move money and information every minute of every day.

Our solutions connect financial institutions, corporations, merchants and consumers to one another, millions of times a day, behind the scenes, reliably and securely.

We’re Fiserv, a global leader in Fintech and payments enabling innovative financial services experiences that are in step with the way people live and work today.

The company’s approximately 44,000 associates proudly serve clients in more than 100 countries, so their customers, members and consumers can move money when and where they need it, at the point of thought.

Our Aspiration is to move money and information in a way that moves the world.

As a FORTUNE™ 500 company and one of FORTUNE Magazine World’s Most Admired Companies for the eighth consecutive year, we are committed to excellence and purposeful innovation.

We welcome and encourage diversity in our workforce.

Fiserv is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran

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