Senior Manager, Digital Marketing

The Role:

Cox Automotive, a leading provider of dealership software solutions, is seeking a Senior Manager to lead digital marketing campaigns for a portfolio of brands including Xtime, Vinsolutions, Dealertrack DMS and Dealer.com.

As Senior Manager, Digital Marketing, you will be responsible for the strategy, execution and optimization of digital direct response campaigns that capture marketing leads across email channels.

These programs will include outreach to our existing database through marketing automation, lead generation through events and client education programs.

The ideal candidate will have a strong track record of driving leads and revenue for SaaS companies.

They will recognize the importance of developing and leading a team to create strong and compelling lead generation programs that align with sales quotas and marketing attribution in relationship to new revenue.

This position reports directly to the Director of Demand Generation Marketing and requires extensive collaboration with product and content marketing, as well as marketing lead nurture teams.

Responsibilities:

• Lead a team of 3 individual contributors responsible for digital email campaign strategy, creation, management, deployment and optimization to drive sales growth and client retention.
• Managing the primary client marketing technology platforms (Salesforce CRM, Salesforce Marketing Cloud and other Salesforce offerings) and tools to support and promote B2B client and prospects efforts.
• Improve the efficiency and effectiveness of our marketing automation system (i.e., Salesforce Marketing Cloud) to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database.
• Work with the content, client and product marketing teams to develop and promote marketing campaigns to drive awareness, interest and intent to purchase.
• Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps.
• Establish a clear set of KPIs and build alignment and rigor around staff and resource prioritization.
• Instill a reporting and communication cadence, while building a clear understanding of demand generation goals, campaign and channel metrics.
• Plan, execute, optimize and measure the lead generation roadmap across the buyer journey to achieve organic new business and cross-sell/up-sell revenue targets against.
• Further define and scale ABM and lead nurturing campaigns based on target buyer personas and real-time measurement based on lead quality and conversion.
• Develop and implement best-in-class reporting structure and practices that provide insightful, timely and actionable analytics back to the business.

  Produce monthly, quarterly and yearly performance metrics scorecard to share B2B campaign results and business insights.

• Act as the SFDC SME for data sourcing as new projects are kicked-off.
• Filter and clean data by reviewing reports, dashboards, and performance indicators to locate and correct problems.
• Develop an in-depth understanding of the interrelationships between multiple salesforce orgs and the applications within.
• Develop reports, dashboards, and processes to continuously monitor data quality and integrity issues and problems.

Qualifications:

• Where permitted by applicable law, must be fully vaccinated against COVID-19 to be considered for this U.S.

  based job.

  (Reasonable accommodations for medical and religious objections will be considered.)

• BA/BS in related field and 10+ years’ experience in a B2B marketing organization with at least 3 years of experience in a management/leadership role or an equivalent combination of education and work-related experience.

Preferred Qualifications:

• Experience in fast-moving marketing services, enterprise SaaS companies or advertising technology organizations.
• An experienced people leader who has driven strong team alignment and culture, and has functioned as a player-coach to roll up their sleeves with a proven track-record.
• Experience with Salesforce, Eloqua, Google Analytics, Terminus and/or other ABM tools.
• A highly organized, self-motivated, resourceful leader with emotional intelligence and the ability to juggle multiple priorities, communicate effectively, build collaboration between cross-functional teams and leadership.
• Excellent analytical and problem-solving skills when determining how to best optimize marketing campaigns.
• Proven ability to measure success through clear KPIs and measurement.
• Experience to drive prioritization and efficiency across multiple market segments and go-to-market directions (product and vertical led, enterprise and mid-Market), with a solid understanding of how each works.
• A results-driven marketer passionate about demonstrating value to your stakeholders.
• Thrives in fast-paced environments, is flexible and able to adapt to changing scenarios, someone who rolls up their sleeves and gets the job done.

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Who We Are

About Cox Automotive

There’s nothing ordinary about Cox Automotive.

We are people of every background driven by our passion for mobility, innovation, client success and community outreach.

We make buying, selling and owning (or simply using) cars easier for everyone.

Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward.

Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

About Cox

We are the Cox family of businesses.

We’ve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us.

Our primary divisions
– Cox Communications and Cox Automotive
– are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators.

We’re also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation.

We’re looking for the talent today who will be our leaders tomorrow.

Sound intriguing?

Learn more about where we are today, where we hope you’ll be going with us, and the common purpose that unites us at coxenterprises.com.

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).

For more details on what benefits you may be offered, visit our benefits page .

Cox is an Equal Employment Opportunity employer
– All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services.

Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility.