Senior Manager, Digital Marketing

Job DescriptionZendesk is a service-first CRM company that builds powerful, customizable software designed to improve customer relations.

At Zendesk, we encourage growth, innovation and believe in giving back to the communities we call home.

We are seeking a Senior Manager, Digital Marketing, who will be responsible for managing our paid social and display channels to drive customer acquisition and expansion for the company.You will join the quantitative, data driven media buyers team and execute global strategy across paid social and display channels.

You will drive high-impact initiatives to grow leads and revenue from these channels.

Ideally, you are a self-starter who enjoys formulating hypotheses, developing testing plans, and iterating based on data-supported insights.Responsibilities:* Hands-on management and optimization of paid social display campaigns to drive high-quality leads.* Refine and test different targeting across multiple platforms.* Build, lead and maintain a framework and a roadmap for your channels.* Develop and refine audiences to execute against both prospecting and retargeting strategies.* Develop a framework for creative testing to improve performance across social display channels.* Work cross-functionally with integrated campaigns, product marketing, and brand teams to refine messaging across ads and landing pages.* Partner with the marketing analytics team to build reporting capabilities.* Drive A/B landing page testing and optimization across your channels.* Diversify media mix by researching, onboard, integrated, and launch new vendorsRequirements:* 7+ years of demand generation and/or customer acquisition for high-growth companies!* Power uses and knows the ins and outs of the key social and display platforms like LinkedIn, Facebook, Adwords, etc.* Exceptional quantitative and problem-solving skills.

Ability to analyze data, overcome data noise and make data driven decisions!* Proficiency in Google Analytics is a requirement with a proven track record building audiences and gaining insights to drive decisions.* A strong communicator that can efficiently communicate takeaways and insights to drive improvements.* Experience in B2B marketing and familiarity with B2B metrics preferred but not necessary.* Highly organized, detail oriented with an experimentation driven attitude.* This position will have 1-2 direct reports; previous experience managing talent is strongly preferred.About Zendesk
– Champions of Customer ServiceZendesk started the customer experience revolution in 2007 by enabling any business around the world to take their customer service online.

Today, Zendesk is the champion of great service everywhere for everyone, and powers billions of conversations, connecting more than 100,000 logos with hundreds of millions of customers over telephony, chat, email, messaging, social channels, communities, review sites and help centers.

Zendesk products are built with love to be loved.

The company was conceived in Copenhagen, Denmark, built and grown in California, taken public in New York City, and today employs more than 4,000 people across the world.

Learn more at www.zendesk.com.We believe in service.

Learn more about how we provide support to our local communities with volunteering, grants and product donations.Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace.

Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.

We are an AA/EEO/Veterans/Disabled employer.

If you are based in the United States and would like more information about your EEO rights under the law, please click here.Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law.

If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to benefits@zendesk.com with your specific accommodation request.By submitting your application, you agree that Zendesk may collect your personal data for recruiting, global organization planning, and related purposes.

Zendesk’s Candidate Privacy Notice explains what personal information Zendesk may process, where Zendesk may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Zendesk’s use of your personal information.