Senior Manager Category Insights

Provide category insights and thought leadership that supports the end-to-end, retail category commercialization process while ensuring alignment to Category Business Unit strategies and plans.

Serve as the Category Insights Subject Matter Expert (SME) to the above mentioned key client groups.

Lead category insights development for the Category Commercialization teams as they partner with CBU teams to provide linkage to Commercial Operations and Customer teams in the CBU planning processes.

Lead processes to develop and deliver execution metrics to ensure that Ops Decks, Sales materials include strong fact-based selling content for NRS, NFS, & high leverage channels in Traditional Trade.

Lead analysis for category aligned teams focused on commercializing new product & packaging, global platforms (Aluminum, PlantBottle, etc.) and new solution bundles (brewed coffee, etc.).

Provide category thought leadership insights as Category Commercialization partners with NFS Commercialization Operations, Account Teams and brands to evaluate, prioritize and sequence customer specific innovation in line with Segment “Must Wins” and segmented customer strategy.

Provide category insights’ trends and growth drivers to include in standardized Ops Decks, PAGs, Selling Decks, etc.

with Retail connection points.

Supply insights and analysis to Category Commercialization, National Retail Sales and Category Advisory Services that ensure new product, packaging and programs create value for consumers, customers and system.

Establish and maintain partnerships with Category Commercialization, Revenue Growth Management, Category Advisory and Customer teams.

Act as the commercial subject matter expert for respective category and be the Category Commercialization single point of contact for category information and expertise.

Utilize and understand Nielsen, IRI, shopper card, and internal proprietary data and systems to generate actionable insights that will help Coca-Cola drive category insights with retailer partners and that will influence Brand and Category Commercialization Team strategies.

Requirements: Preferred: MBA or other graduate degree.

Minimum Required:Bachelors degree.

5 years in Category Management / Shopper Insights/Category Insights within the consumer goods/beverages industry.

People leadership/management Customer experience across multiple channels.

Strategic thinking Sales acumen – A solid understanding of field/HQ retail sales, and the key elements of building a impactful sales conversation e.g.

storyboarding, analytics, graphics, execution Presentation skills – Must have the ability to develop and deliver a compelling fact based conversation to senior leaders at the internal/external HQ/Corporate level.

Excellent analytical skills; experience with mining syndicated Nielsen/IRI scanning and panel data, case sales data, and NAB proprietary custom consumer surveys; ability to provide useful actionable tools to the organization, etc.

Ability to communicate effectively, integrate insights from multiple data sources and weave into an integrated insights story that leads to business actions.

Ability to interact with senior leaders as well as with peers in brand, sales, and operations.

Internal sales/influencing experience an advantage.

Ability to work independently while ensuring multiple priorities are balanced.

In-depth knowledge of the CPG industry including retail environments/channels, customers, competitive products, center store challenges, competitive strategies, and industry trends.