Senior Director, TIAA Marketing Analytics

Senior Director of TIAA Marketing AnalyticsThe Senior Director of TIAA Marketing Analytics will be responsible for partnering with TIAA Marketing to execute on go-to-market initiatives and optimize campaign and other tactics to drive increased outcomes.

The ideal candidate will be equal parts marketer and analyst with an analytics & reporting skillset and the ability to thrive in an entrepreneurial environment.

The role will be responsible for developing and delivering an internal marketing analytics consultancy, helping understand past successes while also informing opportunities for growth in the future.

In addition to helping drive the enhancement of marketing operations and the client experience, this role will also be focused on performance reporting and optimizationKey Responsibilities and Duties* Lead a team focused on understanding & driving TIAA marketing performance through analytics and data-driven execution* Establish system to measure marketing campaign performance and impact* Track outcomes vs.

expectations, quantifying interactions between marketing campaigns and business outcomes such as* Prioritize opportunities for enhancement of tactics or optimization of spend* Work towards instilling a culture of measurement and data based decision making across Marketing* Create and maintain a series of dashboards & scorecards, manage ad-hoc requests and proactively analyze marketing data for key findings that can inform next best actions* Perform problem analysis to resolve analytics, tracking, and campaign issues* Develop analytically-based recommendations for marketing plans and mix* Partner with data and operations teams on documentation of all campaign tracking and tagging items* Support the development and testing of analytics implementations* Partner with client and product strategists, providing leadership and guidance on sizing, tactics, and outcome-level insights of efforts.* Identify opportunities in campaign reporting for further optimizations* Partner with other analytics teams to support model implementation and outcome-based reportingQualifications* 5 Years Required; 7 Years Preferred* University (Degree), PreferredPhysical Requirements* Physical Requirements: Sedentary WorkCareer Level9PLRequired Qualifications:* Five plus years in a position which has included extensive marketing analytics* Five plus years of experience working in the investment management or analytics industry* Five plus years of experience in experience-building/tracking and relevant platforms* Five plus years of experience with the ability to digest and explain complicated analyses to non-technical teams* Five plus years of deep experience with Google Analytics and reading web traffic data* Five plus years of Knowledge of Business Intelligence tools such as Tableau, DOMO, Alteryx and others* Five plus years of experience with the ability to multi-task and work efficiently under pressure with careful attention to detail* Five plus years of experience as a mentor and coach who has developed junior analysts.Preferred Qualifications:* Bachelor’s degree in quantitative field preferably* Python, SQL, SAS and other relevant languages preferred* Strong quantitative analytical skillsPotential Salary: $174,037.00 USDActual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans)._____________________________________________________________________________________________________Company OverviewNuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors.

Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies.

For more information about the firm please visit our website at www.Nuveen.comCOVID-19 VaccinationTIAA requires all U.S.

employees to be fully vaccinated against COVID-19 and provide documentation of full vaccination, unless you qualify for an accommodation as determined by TIAA consistent with applicable law.Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates.

That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones.

Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being.

To learn more about your benefits, please review our Benefits Summary.Equal OpportunityWe are an Equal Opportunity/Affirmative Action Employer.

We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.Read more about the Equal Opportunity Law here.Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.If you are a U.S.

applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Phone: (800) 842-2755Email: accessibility.support@tiaa.orgPrivacy NoticesFor residents of California, please click here to access the TIAA CA Applicant Privacy Notice.For residents of the EU / UK, please click here to access the EU / UK Pre-employment Notice.For all other residents, click here to access the Applicant Privacy Notice.