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Senior Digital Media Manager

Merkle

This is a Full-time position in Denver, CO posted October 25, 2021.

As a Senior Digital Media Manager, you will focus on strategic media planning and management across paid media.

This will be a role focused on Display and Social, but also exposed to mobile DSP, video DSP, direct publisher, and Connected TV buying.

You will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach.

Responsibilities:

Oversee the platform strategy, execution, performance and reporting of the media campaign across all buying platforms
Be your clients primary contact for display, responsible for building client-facing materials, presenting, and following through
Be the programmatic and social expert for your client on campaign performance and optimization providing insights into the best strategies and tactics to achieve their goals
Build training materials and best practice documentation
Oversee the work of multiple specialists, train technical knowledge, and manage workflow.

Coordinate assets and tags with vendors and ensure campaigns are meeting KPIs
Manage MBAs and invoices, while overseeing client budgets and pacing across digital media portfolio
Consult and work with other cross-channel leaders in Search, Technology, Identity Management, Tracking, Analytics, and Measurement for seamless execution and the development of forward-thinking strategies and innovations
You will report to the Digital Media Director

Qualifications:

5+ years experience working in the digital media buying & planning space with focus a on programmatic strategy, execution, and People Based Marketing
Must have in-platform execution experience pulling the levers in DSP platforms (i.e.

DV360, Google Ads, Xandr, The Trade Desk, Amazon DSP, Facebook Ads)
Passion for media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
Experience against multiple media buying strategies: self-service, managed buyer, partner negotiations
Interest in data analytics and how that affects the bottom line
Experience with digital ads trafficking is required (Atlas, DCM, MediaMind)
Bachelors degree from an accredited college or university
Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
Professional client communication, both written and verbal
Enthusiasm for the future of brand advertising on the web and building that future with us

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