Regional Director of Marketing

Our client is recognized as one of the top real estate firms on a global level offering a range of real estate services to property owners, investors, buyers, and sellers.

They are looking to hire a Regional Director of Marketing to plan, implement, and measure demand-gen programs that drive brand awareness, inbound pipeline generation, and accelerated inbound revenue.

The Regional Director of Marketing is a B2B marketing expert who will work on diverse projects on a regional scale with a focus on implementing innovative business development programs.

They will develop and oversee campaigns that drive service messaging that positions them as a market and thought leader in key real estate segments.

They will have access to a huge pool of resources and manage mid to large sized marketing teams.

This Role Offers:
Competitive base salary, performance bonuses, medical/dental/vision, 401(k) match, and generous vacation plan.

Be apart of a multi-billion dollar brand and work alongside passionate professionals in the space, opening career advancement paths on a global scale.

Award winning philosophy and company culture based around Diversity and Inclusion and each individual’s contribution and success.

Excellent work-life balance.

Workplace culture that understands business transformation takes time and patience.

Global relationships and partnerships across the industry that leverage further exposure, education, and advancement.

Large pool of financial resources for software and technology, as well as continued support for trainings and certifications.

The opportunity to make a lasting impact on a strongly established, company and associate yourself with a household name.

Focus:
Develop multi-channel business development programs, including setting and executing strategy, developing forecasts, evaluating appropriate budget levels, and measuring results.

Partner with teams across the organization to create content, web functionality, and paid media campaigns, to build lead database and increase inbound inquiries on a regional level.

Lead the execution of marketing strategies from start to finish, leveraging internal support and driving collaboration.

Run regional marketing campaigns and closely monitor conversions, CPC, CTR, and other key metrics.

Optimize conversions and ROI.

Proactively understand customer needs and align service offerings and industry expertise to drive alignment on decisions that enhance customer value.

Research and analyze competitors in the real estate space and analyze performance in various ranking touchpoints.

Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices.

Skill Set:
8+ years of marketing and management experience.

Proven experience in driving business development with strong knowledge of B2B marketing.

Bachelor’s degree or higher in marketing, communications, business, or related field.

Master’s degree preferred.

Strong leadership skills with proven ability to lead large marketing teams.

In-depth knowledge of digital marketing campaign strategy, tools, software, and techniques.

Strong project management, multitasking, and decision-making skills.

Metrics-driven marketing mind with eye for creativity.

Knowledge and use of Adobe Creative Suite
– InDesign, Illustrator, Photoshop, preferred.

Background or knowledge of real estate industry, preferred.