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Regional Account Director

Syneos Health Communications

This is a Full-time position in Phoenix, AZ posted December 20, 2021.

The Regional Account Director will be directly responsible for the time sensitive market development and implementation of the coverage and reimbursement strategy that will maximize patient access and optimize product profitability.

They will be responsible for minimizing and removing barriers associated with patient access to the product with appropriate key regional payers.

This candidate will manage vendor relationships and will work to maintain patient access.

This role is critical and time sensitive in the pre and post launch strategy with key payer targets, including regional commercial insurers and government payer entities.

Essential Duties and Responsibilities:

  • Execute the Client identified managed market initiatives to a high level of achievement.
  • Demonstrate Managed Markets knowledge and leadership with both internal stakeholders including cross functional teams including Marketing, MSDs (Medical Scientific Directors), OPs, Trade and Sales Leadership teams and external stakeholders (payer customers, KOLs, etc.) by thoroughly understanding how policy and formulary decisions are made by each key targeted payer and how to best influence and positively impact.
  • Effectively communicate and maintain CRM system so that we build and maintain a data repository of all key payer account profiles and keep the life cycle of account management updated in our electronic database.
  • Identify & utilize the resources needed to monitor managed market trends & market dynamics.
  • Work collaboratively with sales, marketing, trade and medical affairs to develop/execute the payer marketing strategy based on market research and market dynamics.
  • Communicate effectively with the commercial team on managed market trends.
  • Provide input to payer marketing on overall market strategy including feedback on local market strategy.
  • Adhere to and effectively communicate contract strategy, contract compliance, development, claims analysis, execution and ongoing tracking and management of contracts for government and commercial payers, insurers including ROI assessments and scenario planning.
  • Operate in full compliance of company policies and corporate governance.

Job Requirements

Along with demonstrated initiative, resourcefulness and a results-oriented mindset, the ideal candidate has:

Education and/or Experience:

  • Bachelor Degree -BA/BS required; MBA preferred
  • Candidate should have 10+ years of demonstrated experience and proven success in biotech / pharmaceutical industry
  • Minimum of 3 years of experience managing regional payer accounts including government payer entities
  • Successful experience launching products and successfully executing launch strategies and tactical plans
  • Strong financial background and analytical skills
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