Product Marketing Manager, Mobile

The Product Marketing Manager will be responsible for driving forward our industry-leading mobile program, internally and externally, from launch strategy to feature enhancements and multi-channel campaigns.

The Sequoia Mobile program embodies Sequoia’s mission of providing our people-first clients and their employees valuable, effortless access to their healthcare and well-being benefits.

Influencing positive, real-world outcomes by coming through for everyone, wherever they are, is our motivation.

You will be the expert for all things Sequoia Mobile, collaborating closely with product, engineering, sales, and executive leadership teams on defining the future of how we provide superior and empathetic guidance, service, and technology to our clients – the most dynamic companies in the world.

What Youll Need Develop and execute unique go-to-market strategies for Sequoia’s mobile app and accompanying technologies Create and lead multi-channel, targeted campaigns for new client mobile implementations, new feature launches, and annual service milestones Perform market research and competitive analysis to understand and articulate the value of our Mobile program Own and optimize Sequoia properties, including landing pages, app store presence and company intranet Lead internal readiness efforts through internal team trainings and resource curation Enable client retention through creation of high-value content for sales, service, and marketing What Youll Need 5 years of established experience in product marketing or equivalent Bachelor’s Degree in Marketing, Communication or related discipline Proven history in launching new products off the ground Possess excellent written and verbal communication skills for crafting persuasive narratives Stellar interpersonal skills and ability to collaborate broadly across many teams Self-starter and personally accountable to execute with limited oversight Proficient in Microsoft Suite Experience with Salesforce, Marketo a plus