Product Marketing Manager

Job Description

We are looking to hire a motivated individual to join our product marketing team. Your focus will be on some of the most technologically advanced test and measurement solutions on the planet.

The ideal candidate will have a strong technical and product marketing background, able to quickly gain new technical knowledge, and write compelling content suitable for buyers and buyer-influencers of hardware and software tools for electrical engineers.

In this role you will be a key member of the product marketing team and able to work remotely from home anywhere in Canada or the US.

This position will focus on three main tasks.

First, you will conceive the strategy, develop global campaigns, and implement a marketing plan to drive Keysight’s test & measurement business.

You will personally develop the core content, including messaging, whitepapers, eBooks, product demos, videos, and webinars.

These campaigns will focus on promoting new product introductions, as well as existing products, tailored to address customer use cases and application challenges.

Second, you will work with the global sales/field marketing team, product managers, and dedicated marcom resources to refine your campaign plans to promote and maximize the impact of your content.

Your goals are to create and influence audiences that will ultimately be nurtured into high quality marketing leads for your portfolio.

Third, you will ensure that your efforts fit Keysight communication channels, and you will measure the performance of your content and its ability to deliver against the audience and engagement goals you define.

Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers.

You will have abundant support, including access to designers, branding experts, marketing consultants, e-mail experts, copy editors, graphic artists, and more.

If the idea of marketing powerful world-class measurement hardware excites you, and you have a passion for well-written papers, audio, and video content, Keysight is the place you want to be.

We are looking for someone who isn’t afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level.

The position is remote work from home anywhere in Canada or US.

Job Qualifications

• Bachelor’s Electrical Engineering university degree or equivalent

• 5+ years of product marketing experience

• 3+ years of experience in a content-creation field – for example, technical marketing, product marketing, or engineering content development

• Experience with transforming complex topics into digestible concepts

• Ability to think creatively and break industry stereotypes

• Excellent writing skills and a passion for storytelling and digital content

• Ability to perform competitive analysis

• Strong analytical skills – experience with Eloqua and Domo an asset

• Experience developing product marketing campaigns (messaging, whitepapers, eBooks, videos, and webcasts)

• Proven success working with global, cross-functional teams

Job Function

Marketing

ALL US EMPLOYEES: KEYSIGHT VACCINE REQUIREMENT

To comply with President Biden’s executive order and to protect the health and safety of our workforce, Keysight is requiring all U.S.

employees and anyone entering the company’s U.S.

facilities to be fully vaccinated against COVID-19 or to have an approved medical or religious accomodation.

Keysight is a federal contractor and will adhere to all requirements of the executive order that apply to federal contractors.

***Keysight is an Equal Opportunity Employer.***

Keysight Technologies Inc.

is an equal opportunity employer.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.