Parks, Experiences and Products: Marketing Manager
Parks, Experiences and Products
This is a Full-time position in Wellesley, MA posted February 10, 2022.
The Content Marketing Manager Kids is responsible for developing and executing DPWs brand, business-to-business, and consumer book marketing strategy for Disney childrens imprints while also serving as the key liaison for multiple licensee partners.
The role spans franchises and formats, from picture book up to Young Adult, and is focused on the kids imprints including Disney Press, Marvel Press, and Lucas Film Press.
It reports directly to the Senior Manager, Content Marketing within DPW.Responsibilities : Develop marketing strategy oversee, publishing franchises, series, and titles with a focus on children’s titles from picture book to Young Adult, while aligning with overall publishing brand strategies.Align teams including Comms, PR, Sales, and Retail Marketing to ensure that all trade and consumer facing strategies are seamlessly integrated.Build strategy for (social, email, web) and paid (Amazon, social, third-party) messaging with teams.Align with TWDC lines of business (Disney+, Consumer Products, Disney Channel, etc.) to provide promotional synergies and marketing partnerships.Compile marketing information and assets required for marketing and sales materials and manage process through to delivery.Create sell sheets, Amazon Plus pages, and other materials (using Marketing Creative )Bring assets (ads, sell sheets, covers, photos) to partners.Lead copywriting and copyediting for all marketing materials.Input campaign details and spends into internal systems (i.E., Pubs)Manage marketing relationships with essential Licensing and International partners.Partner with Sales and Digital/eComm on metadata creation and optimization.Manage imprint presence at events.Manage operational aspects of marketing budget.
Basic Qualifications : 5+ years experience in a marketing role, ideally working with childrens books.Digital and Social Media experience.Willingness to travel domestically.Preferred Qualifications: Experience in publishing, preferably in childrens books.Previous campaign management experience.Required Education : College degree preferredAdditional Information : Disney offers a rewards package to help you live your best life.
This includes health and savings benefits, educational opportunities and special extras that only Disney can provide.
Learn more about our benefits and perks at https://jobs.Disneycareers.Com/benefitsCPGPJobs #DPEPFLA
