Paid Search Director

We’re looking for a Director to join the rapidly expanding team that is the backbone of our company.

You’ll directly manage a team of paid search experts that run search engine marketing (SEM) campaigns across both Google AdWords and Bing Ads.

Your complex portfolio of clients will be fast-paced and high-growth clients that constantly challenge you, and with extensive experience and/or a proven track record, you could be working with some of our most complex and fastest-growing brands.

You’ll be trusted to oversee a growing book of business and collaborate with other paid search directors to keep the paid search department running smoothly. 

**This position is not eligible for immigration sponsorship

You Will Be

• Managing a team of 4-5 experienced account managers and associate directors by guiding paid search strategy, identifying account opportunities and obstacles, and honing communication and leadership skills

• Directly involved with and overseeing Wpromote’s largest enterprise paid search accounts

• Closely overseeing and facilitating the onboarding of new accounts that fall under direct reports

• Interfacing with direct reports’ clients to collect feedback, articulate value, present strategy and strengthen the relationship

• Providing bi-annual performance reviews and customized professional development plans for direct reports

• Maintaining the ability to train account managers on all paid search fundamentals, including media planning, campaign building & optimizing, reporting, platform nuances, and data processing & analysis

• Coaching direct reports on foundational skills, including clear communication, expectation setting, rapport building, active listening and conflict de-escalation

• Continuously refining and updating the training process and materials for new hires

• Leading paid search-related discussions and partake in internal or public speaking opportunities

• Maintaining sufficient knowledge of core digital marketing channels, including social media, SEO, content marketing, email marketing and programmatic

• Assisting sales team on audits, decks and pitches for prospective paid search clients

• Improving business processes & workflows to better enable collaboration & efficiency between account managers, clients, and business units such as accounting or marketing

• Report to General Manager and other upper executives on key client service pillars: same store growth, retention, new business and partnerships

• Identify critical client/account issues and escalate them to appropriate executives in timely manner

• Anticipating the needs of the General Manager and provide concise, actionable information on account opportunities, account obstacles and direct reports

• Directly manage one high profile account to stay current on applicable technology, tactics and industry trends

• Using the account to test and learn new strategies, features and platforms and share findings with paid search department

You Must Have

• 5-7 years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment

• Minimum of 2 years prior staff management with development and mentoring experience

• Extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns

• Experience with data analytical tools such as Google Analytics

• Strong working experience Google suite, Excel, Powerpoint, Keynote, Asana

• Experience with creating paid search customer acquisition campaigns for a diverse range of clients and verticals (Ecom/retail and lead gen preferred)

• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly

• Bachelors degree in communications, Advertising, Marketing or related discipline

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment.

We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.