Veterans Preferred – Brand Manager eCommerce

Military Veterans are Encouraged to Apply.  
   
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.  
 
Brand Manager eCommerce 
 
   
   
YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Brand Manager eCommerce, are to:

• Be the eCommerce liaison between sales and HQ partners (Brand, Media, Commercial strategy, etc.);
• Create and maintain eCommerce promotional calendars;
• Create eCommerce Playbooks to educate cross functional partners;
• Participate in brand planning as eCommerce expert and eCommerce sales planning as brand expert;
• Optimize assortment and retail readiness via viable offerings u sing tools and platform knowledge to recommend new items or gaps in assortment;
• Decide where to play, including item set-up/ management/ Priority ASINs
• Optimize packaging for profit, sustainability and functionality for eCommerce Channel;
• Secure support and activate demand generation via commerce media platforms;
• Activate Premium Partnership Benefits inclusive of educational series, match media, AIP studies, Offline sales life studies and Betas;
• Activate Search for retail media platforms inclusive of Key Performance Indicators (KPIs) and Strategies, Legal Medical Regulatory (LMR), Brand Stores, retail health, new item launches and external media;
• Activate Display for retail media platforms inclusive of objectives, strategies, creative and LMR;
• Utilize Profit Return on Investment (ROI) model to justify current investment and secure incremental investment;
• Drive discoverability and visibility via optimized consumer experience through content, ratings and reviews, taxonomy, etc.;
• Develope and activate content for new items (Master Item Template and manual distribution);
• Manage content briefs and specialized eCommerce content agencies like One space;
• Deploying the samples (with eCommerce platforms);
• Raise organization/Marketing eCommerce IQ and collaborate with Global to garner support for new capabilities and initiatives;
• Use insights to develop actions inclusive of Monthly Mega Trends report;
• Develop content and present at eCommerce learning series;
• Marketing Specific Projects (20% of time) – to be defined by category.

WHO YOU ARE

Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelor’s degree or equivalent experience;
• At least six years of progressive Sales Strategy, Trade Marketing, Brand Marketing or Shopper Research experience in the consumer-packaged goods industry;
• Ecommerce industry or related experience, or equivalent combination of education and/or experience;
• Teamwork, develop relationships, strong written and verbal communication skills;
• Ability to influence, analytical, problem solving skills and ability to prioritize;
• Customer focus, drives results and manage complexity;
• Courage, drive vision and purpose, manage ambiguity, cultivates innovation and business insights;
• Financial acumen and drive stakeholder engagement.

   
YOUR APPLICATION  
   
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the “Passion to Innovate” and the “Power to Change”, we encourage you to apply now. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
 
   
Bayer is an Equal Opportunity Employer/Disabled/Veterans

   
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.    
   
   
Location: United States : New Jersey : Whippany      
Division: Consumer Health     
Reference Code: 397583