North American Marketing Director

Job Description:

Envista Corporate Summary:

Envista is a global Dental technology innovator committed to helping our customers solve complex challenges and improve quality of life around the world.

Our family of world class brands have unparalleled leadership positions in some of the most demanding and attractive segments of the Dental Market, including Orthodontics, Endodontics, Implants and Imaging.

We are a globally diverse team of over 5,000 associates united by a common culture and operating system, the Envista Business System, which serves as our ultimate competitive advantage.

At Envista, you’ll have the opportunity to build a career in a way no other company or environment can duplicate.

We’re innovative, fast-paced, results-oriented, and most importantly, like to win.

Why?

Because it’s fun!

But, when it comes to the development of our leaders and associates, we’re serious.

Our business is growing, and we need top talented people to keep winning.

The breadth and depth of our family of brands makes it possible for us to offer a variety of dynamic and challenging career opportunities across multiple global industries.

Working with us, you’ll have the unique experience to learn the Envista Business System, our common operating system used to shape strategy, focus execution, align our people, and create tremendous value for customers and shareholders.

At Envista, great people do extraordinary things.

Come join our winning team.

Ormco Summary:

Ormco, headquartered in Brea, CA, is a global leader and innovator of orthodontic products and solutions to enhance the lives of our customers and their patients.

For nearly 60 years, Ormco has partnered with the orthodontic community to help create over 20 million smiles in over 130 countries.

Distinguished products range from twin brackets (Symetri™ Clear, Titanium Orthos™ and Mini Diamond™) to pioneering the self-ligating appliances with the Damon™ System (including Damon™ Ultima, Damon™ Q2 and Damon™ Clear 2).

Ormco’s Insignia™ Advanced Smile Design™ provides an all-inclusive customized indirect bonding solution for increased clinical efficiency.

Spark™ Clear Aligner System is designed to meet the needs of the orthodontist with the TruGEN™ material and 3D Approver software.

From personalized service to professional education programs and marketing support, Ormco is committed to helping orthodontists achieve their clinical and practice management objectives.

Description

Ormco is a trusted leader in the orthodontic medical device space.

The Company is seeking transformational-minded, driven marketers who are excited by the strong growth prospect and want to help lead and contribute to the success.

The Director of Marketing at Ormco will be responsible for developing and executing a clearly defined marketing strategy in a manner that supports consistent business growth and enhances brand equity.

This position is responsible for planning, organizing, recruiting, training, and managing all functions of product marketing to achieve the company objectives of sales growth, profitability, product utilization, and customer loyalty.

The Director of Marketing will lead the end to end responsibilities for new product introductions from ideation to program development to global commercialization by coordinating with marketing counterparts.

Not only with this individual be responsible for North America marketing, but also for developing content with global usage in mind.

The marketing leader must have a proven track record of developing high-performing team and successful product launches.

The leader will work with executives, global stakeholders, and cross functional teams.

Strong competencies in analytics, customer centric , and a data-driven approach to determining root cause and counter measures.

Primary Duties And Responsibilities:

• Lead and influence business-to-business marketing, business-to-customer marketing, advertising, online marketing, global brand and public relations initiatives in conjunction with Regional Sales and Business Leaders and Key Opinion Leaders (KOL’s).
• Collaboratively create marketing strategy given changing market and competitive conditions.

  Analyze market trends and assess demand for current and new innovations for future marketing strategies.

• Provide sales force and regional marketing teams with tools, key message points, selling strategies, product performance characteristics and features/benefits.
• Develop and implement product launch activities in conjunction with product management, engineering, operations and other internal functions.
• Conduct market research using Voice of Customer (VOC) from our clinicians and customers, as well as externally to obtain competitor strategies and market position.
• Promote the uniformity and consistency of the brand.
• Provide design and direction for collateral, web, product packaging, event materials and other visual communications media.

  Ensure consistent marketing communications and content.

• Ensure that services are marketed in accordance with budget to obtain maximum profitability and volume in relation to company standards and trends within the industry.
• Manage projects with outside agencies and internal creative teams to develop marketing campaigns.
• Leverage analytics tools and resources to understand and optimize the performance of marketing campaigns.
• Prepare and present an annual budget.

  The budget should include proposed projects and activities to be completed in support of the company’s goals. 

• Establish and maintain a market research function to act as a resource to the sales and distribution areas.

  This function should generate prospect lists, complete regional market assessments, develop customer surveys and report results of customer surveys.

Critical Success Factors:

• High intelligence and well-developed analytical skills
• Ability to think critically and in tactical and strategic dimensions simultaneously
• Lack of ego; team-first mentality
• Strong analytical, planning, forecasting and budgeting/financial skills
• Unquestionably high ethical standards and attention to reputational and compliance risks
• Ability to prioritize tasks in real time and adapt quickly to the changing needs of the business.
• Clear and organized communications skills (written and verbal)
• Presence; ability to lead and manage project teams with a range of experience and skills
• Analyze complicated issues and boil down to the key points, develop action plans and bring to a successful conclusion.

  Perseverance and consistency in pursuit of successful outcomes

• Must have strong managerial courage – ability to make the tough decision and to not be overly sensitive (thick skinned), be able to effective play catch ball (idea/issue back and forth discussion) and think on his/her feet.
• Will display and operate in a way that never compromises ethics and integrity, and will be non political in all dealings with agendas that are above board and understood by all; energy

Supervisory Responsibilities: 

• Lead team of 5-6 associates.
• Manage marketing agencies.