NA Media Manager, Chicago
Nike, Inc.
This is a Full-time position in Chicago, IL posted October 21, 2021.
WHO ARE WE LOOKING FOR?
We’re looking for an experienced paid media manager who is passionate about cocreating and driving a premier paid media program here at Nike!
The NA Media Manager role will play an integral role within the Nike Chicago Marketing team to help amplify the brand, via outstanding storytelling, and deliver results that drive growth in the local Chicago marketplace.
You submerge yourself into consumer insights, are proficient on cutting edge media trends, implementing test plans for media campaigns and geeking out over data & key takeaways.
You have a deep knowledge of the paid media & advertising space and use that experience to collaborate with creative, PR & brand management partners to develop best-in-class media plans that align with holistic marketing plans.
The right candidate will have a strong understanding of the Chicago marketplace and a desire to activate Nike marketing plans that authentically connect with athletes* in the city.
Bringing a clear understanding of sport & cultural trends in the area, a collaborative style & a passion for the swoosh to the team.
A tried background using qualitative and quantitative results to in actively leading media campaigns that deliver strong results!
WHAT WILL YOU WORK ON?
If this is you, you’ll be establishing relationships across teams, media partners, creatives and our channel professionals to proactively develop new and outstanding approaches to build awareness/interest in Nike products, services & experiences.
Helping to acquire new members & retain existing Nike members in the Chicago area.
This role is responsible for the day-to-day management of a multimillion-dollar media program, achieving target critical metrics for the brand and business.
The Chicago Media Manager will lead all aspects of the creation of robust media programs that support the brand, Nike.com, Nike owned Apps, brick & mortar doors and wholesale partners.
Using data and campaign insights to power recommendations and optimizations that drive towards continuous growth.
IN A TYPICAL WEEK YOU WOULD:
– Develop media campaigns, journeys and audience strategies designed to meet various objectives that are relevant to target audiences
– Serve as the media point person for Chicago City marketing team to help build and communicate holistic and compelling marketing plans
– Work with internal and external teams to unlock 1st and 3rd party data to deliver highly targeted and relevant media programs to potential new members
– Investigate the weekly performance, to understand trends and identify successes and opportunities
– Partner with the Creative team to brief media asset requests based on industry and channel-right approaches.
– Build and deliver weekly media performance reports for key partners
WHO WILL YOU WORK WITH?
This role reports into the City Media Director and partners closely with Integrated Media channel owners, campaign leads, and stores media managers to build media campaigns for priority seasonal campaigns.
You will help lead multiple agency relationships, briefing in new campaigns, directing daily optimizations and reporting performance to internal teams.
The successful candidate will collaborate with key partners across Marketing, PR/Comms, Sports Marketing, Creative and Nike Direct Digital Commerce (NDDC) teams to deliver full funnel coordinated media plans that expose consumers to brand storytelling and products that inspires action.
