Membership & Marketing Director

MS GULF COAST YMCA – JOB DESCRIPTION Job Title: Membership & Marketing Director Association: MS Gulf Coast YMCAReports To: Associate Executive Director Branch: Blossman Family YMCARevised Date: January 2022 FLSA Status: ExemptLeadership Level: Team LeaderPOSITION SUMMARY: This position will direct membership promotion, retention, sales, events and marketing activities. Create, coordinate, and implement membership sales efforts, marketing plans, membership loyalty plans, and retention plans. Direct the marketing and public relations efforts, manage public and media relations for internal and external marketing.ESSENTIAL FUNCTIONS: 1. Implements membership strategies that support recruitment of new members and retention of existing members. Creates a member-focused culture and models relationship-building skills in all interactions. Fosters a climate of innovation and resolves complaints, questions, and concerns with care.2. Recruits, hires, trains, develops, schedules, directs, provides back up, and evaluates staff and volunteers. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals.3. Develops and directs high quality member engagement strategies and programs which support branch and association mission, goals and strategies.4. Promotes program and membership enrollment in interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in and web registration. Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues.5. Ensures proper implementation of member services center procedures. Reviews and updates desk procedures and communicates changes to staff. Coordinates with the administrative office as necessary on financial transactions.6. Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA. Creates quarterly new member promotions.7. Recruits and solicits corporate memberships to businesses in the community.8. Analyzes membership trends/data, makes recommendations and creates membership strategies. Keep accurate records on membership numbers, statistics and retention reports.9. Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.10. Participates in staff meetings and/or related meetings.11. Develops expertise in the YMCA brand, including standards on voice, messaging and graphics. Acts as the Association’s brand coach, helping all staff members communicate our cause.12. Assist in managing and maintaining the Y’s website by ensuring that our messages and image are professional, interactive and effective in communicating our products and services. Work with department and program directors to ensure that local Y pages are current and copy reflects consistency through the site as we communicate to multiple agencies.13. Establishes contacts with media representatives; writes and submits press releases when appropriate.14. Update and maintain print marketing materials, member communication pieces and templates as needed including monthly newsletters, program brochures, internal branch marketing pieces and promotions.15. Maintains updated files of YMCA’s media relations (both press and electronic)16. Assist in supporting association activities and events where appropriate.17. Performs other duties as assigned.YMCA COMPETENCIES (Leader): Mission Advancement: Accepts and demonstrates the Ys values. Demonstrates a desire to serve others and fulfill community needs. Recruits volunteers and builds effective, supportive working relationships with them.Supports fund-raising.Collaboration: Works effectively with people of different backgrounds, abilities, opinions, and perceptions.Builds rapport and relates well to others. Seeks first to understand the other person’s point of view and remains calm in challenging situations. Listens for understanding and meaning; speaks and writes effectively. Takes initiative to assist in developing others.Operational Effectiveness: Makes sound judgments, and transfers learning from one situation to another.Embraces new approaches and discovers ideas to create a better member experience. Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members.Personal Growth: Pursues self-development that enhances job performance. Demonstrates an openness to change and seeks opportunities in the change process. Accurately assesses personal feelings, strengths and limitations and how they impact relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.QUALIFICATIONS: 1. Bachelor’s degree in marketing, human services, recreation, business related field, plus two or more years related experience or training, or equivalent combination of education and experience preferred2. Two or more years of management experience, preferably in a YMCA3. Ability to direct assigned operations including volunteer development, supervision of staff, development and monitoring of budgets, marketing and public relations and program development/management4. Prefer knowledge of, and previous experience with membership recruitment/retention programs5. Excellent problem solving, organizational and communication skills6. Strong leadership and excellent customer service skills7. Ability to set the standards for and model exceptional member service and build a culture of member involvement and engagement in all staff8. A positive, can-do attitude and the ability to work creatively and independently or as part of a team9. Sound judgment and decision making as well as problem solving and interpersonal skills to relate to people of all socio-economic levels and diverse background.10. Ability to provide facility tours, travel locally to meetings and stand for many hours at a time11. Proficiency in Microsoft Office, database software, and Adobe products12. Demonstrated expertise in the concepts, practices and procedures related to the fields of marketing and communications13. Demonstrated expertise in website content management systems and web analytics tools14. Attention to detail and the ability to synthesize complex ideas into coherent, compelling case statements and communications materials15. Excellent writing, proofreading and editing skills16. Ability to manage multiple projects and deadlines in a fast-paced environment17. CPR, First Aid & other program specific certifications required upon or after hireWORK ENVIRONMENT & PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.The employee frequently is required to sit and reach, and must be able to move around the work environment.The employee must occasionally lift and/or move up to 50 pounds.Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.The noise level in the work environment is usually moderate.The Y: We’re for youth development, healthy living, and social responsibility.Job Type: Full-timePay: $35,568.00 per yearBenefits:Dental insuranceEmployee discountFlexible scheduleFlexible spending accountHealth insuranceLife insurancePaid time offProfessional development assistanceRetirement planVision insuranceSchedule:Monday to FridayWork Location: One location