This is a Full-time
position in Washington, DC
posted February 25, 2022.
Summary:Provide marketing leadership, collaborate closely with executive team and develop integrated marketing business plan. Work closely with product development and commercial teams to enhance go-to-market strategy in order to effectively support accelerating SaaS company growth focused on digital health (office based in Houston, Texas).Responsibilities:Deep understanding of cardiac devices, to include implantable cardiac monitors, pacemakers, defibrillators, cardiac resynchronization therapy and other arrhythmia devicesMaintain and update market data on a quarterly basis and highlight key near-term and long-term trends/projections Develop and execute marketing programs and campaigns for effective product promotion and generation of “warm” leads for sales force (focus on digital channels and content marketing)Provide key insight during the development of product launch plans and develop sales incentive plans aligned with go-to-market strategy Coordinate key national and regional programs through close collaboration with current customers and physician thought leadersSupport the data analytics teamAbility to learn and understand technical aspects of businessAbility to manage, coach and develop employeesCapable of critical/strategic thinking; ability to execute strategyProvides technical and educational expertise Completes all assigned tasks in a timely and efficient mannerAbility to maintain necessary credentials Education and Preferred Experience Qualifications:Bachelor’s degree in engineering or marketing (MBA preferred)Documented roles of increasing responsibility and leadership in marketingThree or more years of SaaS marketing experience Extensive understanding of cardiology and cardiac electrophysiologyCertified Cardiac Device Specialist (CCDS) per the International Board of Heart Rhythm Examiners (IBHRE)Outstanding work ethic and customer service skillsStrong working knowledge of Microsoft and other basic computer applications Excellent verbal and written communication skills