Marketing Manager

Location Information
Five Star Senior Living’s corporate headquarters are located in Newton, Massachusetts.

Just 20 minutes outside of downtown Boston, the building features easy access to public transportation and the Massachusetts Turnpike.

Key Responsibilities

Responsibilities

Meet with service/product teams to understand goals, opportunities and core audiences
Develop marketing plan and, working with internal and external teams, manage execution of both B2B and B2C campaigns, tactics and programs to drive our next stage growth
Create briefs that outline audience focus, KPIs, messaging, tactics and budgets
Manage marketing projects throughout their life cycle, ensuring they stay on schedule and launch on time
Maintain strong communication among team members and vendors, ensuring each understands their role and is continually updated on progress or concerns
Work with vendors and data teams to compile reporting on marketing campaigns, and ensure service/product owners understand results and next steps
Assist in managing deliverables for key marketing partnerships, such as the National Senior Games Association and Argentum
Continually audit competitive landscape and seek new ways to engage prospects and support our sales team

Requirements

5+ years marketing experience
Strong understanding of marketing strategy, building and managing national marketing programs and deep expertise with digital marketing
Excellent communication, writing and organizational skills
BSc in Marketing, English, Journalism or related field
Ability to manage and prioritize multiple projects, meeting deadlines in a fast-paced environment

Shift/Hours
Daytime

Our Core Values

We Put People First
We Act With Integrity
We Mind the Business
We Listen, Then Act Decisively
We Work to be Our Best

About Five Star
Five Star Senior Living Inc., a national healthcare and senior living provider headquartered in Newton, Massachusetts, proudly offers the highest quality service and care with the warmth and hospitality of home.

Founded in 2000, Five Star has two major operating division: Five Star Senior Living and AGEILITY Physical Therapy Solutions.

The Five Star Senior Living division includes more than 280 Independent Living, Assisted Living, Alzheimer’s/Memory Care, Healthcare Centers with Skilled Nursing & Rehabilitation and Continuing Care Retirement Communities.

With communities in over 30 states and more than 25,000 team members, Five Star is committed to maximizing our residents’ independence and enhancing their lifestyles.

The Ageility division provides both inpatient and outpatient services to over 150 communities.

These services are provided both within Five Star and to customers externally.

We offer Physical, Occupational and Speech Therapy Services.

Our specialty programs includes our Step up to Stop falls Program, “Connections” our memory care therapy program, and our executive functioning program that focuses on cognitive strategies aimed at keeping our residents independent in areas such as medication management and house hold functions.

EEOC
Five Star prohibits discrimination against any applicant or employee with regard to or on the basis of race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law.

In addition to federal requirements, Five Star complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has communities and/or facilities.

This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

In addition, Five Star expressly prohibits any form of workplace harassment based on race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law.

We will not tolerate harassment of employees in the workplace, or in other settings in which employees may find themselves in connection with their employment.

Improper interference with the ability of Five Star’s employees to perform their job duties may result in discipline up to and including discharge.

Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination harassment or retaliation, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any federal, state, or local law is prohibited and will not be tolerated.