Marketing Manager

TriHealth is a unified health care system where physicians, hospitals and communities work together to help you live better. It’s a system of more than 100 locations, hundreds of services, and a broad range of physicians and specialists. From imaging to complex surgery, fitness to prevention, cancer care to senior services, we offer our patients the comprehensive care they need to thrive today and tomorrow.

TriHealth is actively recruiting for a Marketing Lead who will support the internal TriHealth Service Lines and local partnerships for our corporate office in Cincinnati, Ohio. 

In this role, you will

• Meet quarterly meetings with service lines to establish marketing goals
• Manage local activations and advise regarding competitive opportunities
• Coordinate with the Research team to develop market analysis and market research and obtains competitor, consumer, and physician intel to develop effective marketing plans; setting goals, strategies, and tactics to ensure operational business goals are met
• Monitor patient volume, market share, online engagement, and brand preference metrics; implements tracking mechanisms on marketing initiatives to show success and reconcile Return on Investment (ROI)
• Collaborate with Digital Strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement
• Responsible for monitoring, tracking, assisting, and providing routine updates on trends that impact overall business strategies
• Evaluate and demonstrate the business impact of digital programs through reports and dashboards including demand, qualified leads, conversions, and other relevant Key Performance Indicators (KPIs)
• Quantify initiatives and goals and demonstrate progress and successes of marketing efforts through the use of detailed ROI reports, value tracking, and digital analytics
• Provide data reports and feedback for leadership to keep them abreast of progress and business value of marketing efforts
• Collaborate with content teams to ensure the service lines are properly represented
• Work with digital teams to ensure search terms are aligned and site pages represent the business
• Provide content strategy recommendations based on information through content analysis, site audits, competitive assessments, focus group testing, and metrics
• Manages local media partnerships 

To be qualified for this position, you must meet these minimum requirements:

• EDUCATION:
  • Bachelor’s degree in Communications, Business, or Marketing required
• EXPERIENCE:
  • 5-7 years of experience in one or more of the following: communication, marketing, employee communication, physician communication, healthcare, healthcare project management, social media
• SPECIALIZED KNOWLEDGE:
  • The ability to develop creative and breakthrough solutions
  • Clearly communicates the progress of monthly/quarterly initiatives to internal and external stakeholders
  • Maintain high level of knowledge of TriHealth’s hospital and clinical services

TRIHEALTH VIDEO

Job Title:  Marketing Lead; Service Line & Local Partnerships – Cincinnati, Ohio

Department Name:  TRIS EXTERNAL MKTG COMM

Location:  Baldwin

Hourly/Salaried:  Salaried

Employment Status: Full Time Position

Bi-Weekly Hours:80

Shift: Day Shift

Weekend Commitment:  No

Holiday Commitment:  No

On-Call Commitment:  No