Marketing Director

nn MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual’s status in any group or class protected by applicable federal, state or local law.

MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

nn nn Summary nn nnThe Marketing Director will be responsible for developing, executing, and managing a comprehensive digital, product, and traditional marketing strategy to support our business.nn nn Client Details nn nnThe client is a blockchain firm using their technology for an innovative new focus in the market.

More info can be provided in a preliminary interview.

nn nn Description nn Responsible for developing, managing, and executing community, content, product and multimedia marketing strategy Develop marketing plans that drive relationships, adoption, scale, and revenue Coming up with new ideas and ways to market the company and products Assist in Building a thriving marketing department Become an expert on our business, product and customer base to effectively develop compelling content and programs across digital channels including but not limited to social media Continuously research, identify and evaluate new marketing ideas, strategies, leads, prospects and opportunities Identify, create and manage social partnerships and collaborations Evaluate new tools, technology, platforms, and vendors, and provide subject matter expertise, learning anything necessary to maximize the strategic use of all media Continuously perform extensive market research and data analysis to create and maintain an efficient marketing strategy in sync with the business model Collaborate with the executive team, other departments and technical staff to create unique strategic solutions Originate and lead projects relating to search engine optimization, website updates and social media platforms Provide insights on the general market and present them to the leadership team Create, fully manage, and execute all social media marketing channels and campaigns Publish original high quality content on social platforms Focus on Increasing social media engagement, channel growth, and traffic from social channels Prepare weekly and monthly reports summarizing and assessing digital and social media traffic and engagement Intelligently drive engagement via strategies related to comments, hashtags, DMs.

Identify and test new channels, content, and strategies that drive brand growth and improve marketing processes Contribute to the preparation of pitches, presentations, and background materials in compliance with brand guidelines and any associated regulations nn Profile nn Bachelor’s Degree in Marketing, Communications or a related field required Masters degree in marketing preferred Experience working in finance or fintech preferred Minimum 8-10 years of marketing (social, digital, traditional, guerilla and etc.) Minimum 4 years of experience in marketing data analysis nn Job Offer nn Competitive salary based on experience Excellent benefits including Health, Vision & Dental Insurance Retirement Savings Plan Stock Option Plan Token Plan Commuting program (Transitchek) PTO
– 22 paid vacation/personal days