Marketing, Associate Director, Direct to Consumer

Principal Responsibilities:

• Own the development Social and Digital segmented strategy, tactics and critical success factors focused on people living with Type 1 and Type 2 Diabetes

• Segmented approach to identify consumers in innovative ways focused on Key Performance Indicators tied back to the customer journey

• Coordinating the work of multiple external vendors and internal departments including marketing, legal, regulatory, medical affairs, compliance and IS

• Leading projects through the legal, regulatory, and medical review process

• Optimizing program budgets and producing metrics to ensure the success of the promotional programs

• Presenting market research to leadership that supports consumer promotional efforts

• Observing all Company, Health, Safety, and Environmental guidelines.

• Duties and responsibilities are not limited to the work listed above and may include other assignments, as necessary.

Education and Experience Qualifications:

• BS/BA Degree with 7+ years of experience and/or MBA/MS with 4+ years of directly-related patient/consumer marketing experience in the pharmaceutical/medical device/biotech industry

• Experience in social and digital marketing required

• Previous experience in the diabetes marketplace preferred

• Record of increasing responsibility within sales and marketing

• Demonstrated analytical skills and the ability to think strategically and solve problems

• Focused on team culture through collaboration and working cross-functionally to drive business results in a lean, fast-paced environment

• Strong leadership ability to drive influence across partners to set direction, align work efforts, and ensure flawless execution

• Experience working closely with field sales organizations to implement marketing programs with measurable business impact

• Outstanding project management skills and experience managing multiple vendors and agency partners

• Effectively manage multiple competing responsibilities with the ability to prioritize and drive the most critical business activities

• Strong understanding of the legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues

• Excellent verbal and written communication skills

• Traveling may be required (15% or more) for attendance of key customer events

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

41 CFR 60-1.35(c)