Marketing and Member Services Manager

n nn Purpose nn nnTo create and maintain a clearly defined positive brand and image for EEFC, both in-store and in the community; to promote ownership and increased sales; to communicate important store information, product information, and updates in a timely and accurate fashion.nn nn Responsibilities nn nn General nn Follow the Core Values as defined by EEFC’s Core Value statement.

Provide exemplary customer service to both customers and staff.

Accurately communicate what the Co-op is and the process for becoming a member.

Familiarity with store layout, products, and services.

Familiarity and understanding of emergency procedures.

Stay up to date with current storewide and departmental communications, policies, notices, and logs.

Abide by Co-op policies as delineated in the Employee Handbook.

Willingness and ability to learn to meet the changing needs and requirements of the job.

nn Managerial nn Train, supervise, and evaluate employees following established policy.

Hire qualified applicants following established hiring policies.

Work with HR Manager to ensure that all grievance procedures and disciplinary actions are properly handled and documented following established policy up to and including termination.

Maintain confidentiality.

Schedule hours for department within labor allocation and review/modify schedules and punches in the time clock and scheduling software.

Participate in creating annual business plan and budget.

Monitor deviations from budget, take action as needed, and inform appropriate management.

Provide analytical expertise concerning future initiatives.

Participate in goal setting and development of strategies.

Develop and motivate employees.

Model a superior and professional work ethic by following/upholding policies consistently as outlined in the Employee Handbook and the Manager’s Code of Conduct.

Develop and maintain performance guidelines and standards while creating an environment of accountability.

Ensure that at least one other staff person is trained, willing, and capable to assume all the duties of the managerial position.

Ability to prioritize, manage time appropriately, and be flexible with changing needs.

Properly document incident reports, emergencies, discrepancies, irregularities, and other issues as needed.

Perform other tasks as assigned by the General Manager.

nn Departmental
– Marketing and Branding nn Develop the marketing and branding plan as part of the annual business plan.

Coordinate development of appropriate communications, advertising, and branding strategies for store including formats for all signage.

Coordinate the production of a variety of larger scale signage both hand-made and digital ensuring consistency and branding.

Oversee development and maintenance of co-op’s communication platforms (i.e., social media, website, newsletter, etc.).

nn nn nn Departmental
– Promotions nn Produce publications for promotions (i.e., advertising, publicity, posters, etc.).

Develop guidelines for and administer donations program.

nn Departmental – Member Services nn As directed by the GM, work with appropriate BoD committees to communicate with and serve the membership.

Work operationally to develop and implement member benefits.

Oversee the coordination of membership drives, member events, and orientation programs.

Ensure accuracy and consistency in maintaining membership records database.

Develop and implement member communications.

nn Departmental – Community Relations nn Coordinate Co-op sponsored events including weekly programming and annual events.

Coordinate the Co-op’s representation in the media to obtain favorable coverage.

Develop positive marketing implantation strategies for negative press or other situations.

Develop and coordinate the Co-op’s participation in community events.

Coordinate the Co-op’s response to and participation in advocating favorable public policies.

nn Required Skills and Qualifications: nn At least 5 years’ experience in marketing, branding, and public relations.

At least 5 years’ experience with communication strategies including social media, e-blasts, etc.

Community relations experience including community organizing and building relationships.

Superior Customer Services skills.

Excellent writing and editing skills.

Excellent public speaking skills with the ability to accurately communicate the Co-op’s message clearly.

Familiarity with natural foods.

Impeccable organizational skills with an eye to detail.

Demonstrated ability to follow through on commitments.

Able to produce quality work within the established deadlines.

Ability to multitask and keep track of multiple projects at once.

Dependable attendance with ability to complete all work in a timely manner.

Flexible schedule with the ability to work some evenings and weekends as needed.

Experience developing organizational systems and processes.

Strong project oversight and management skills.

Positive attitude with the ability to develop exceptional working relationships with others.

Demonstrated ability to work independently as well as within a team.

Excellent verbal and written communications skills.

Ability to read financial statements and clear understanding of margin, pricing, and labor costs.

General mobility requirements include the ability to: do repetitive motions, do heavy typing and data entry, sit at a computer for long periods of time, visually read fine print, visually read a computer screen for long periods of time.

nn Desired Skills and Qualifications: n nn At least 10 years’ experience in marketing, branding, and public relations.

Retail or other experience serving the public.

Familiarity with Co-op issues.

Experience and/or familiarity with grant writing and public fund-raising initiatives.

Experience with desktop publishing and graphics design software and concepts.

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