Manager, Paid Search

Company Description
iProspect is a global, award-winning agency – focused on converting consumer intent into action and driving business performance for the world’s largest brands, including General Motors, Gucci, Hilton, the Estee Lauder Brands and Procter & Gamble.

We work across a network of 4,900 employees spread over 94 offices in 56 countries.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society.

We keep our people at the center, creating space for growth, understanding and learning so they can thrive.

We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment.

Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

iProspect is an agency of dentsu.
Job Description
The Paid Search Manager manages the development of Paid Search campaigns and strategies to help achieve client goals.

You’ll partner with colleagues across channels to ensure that campaigns are creative; test new solutions and evaluate and improve campaigns to improve our client’s business goals.

This important, client-facing role is a balance of strategy and execution and will lead by example within the team and helps to manage projects or daily activities.
You Will

Plan and manage Paid Search (PPC/SEM) campaigns, including account setup, strategy development, organization, and management
Oversee ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and our client’s goals
Use reporting, analytics, and trend tools, including Google Analytics, comScore, and Compete
Audit both assigned client accounts and assist other accounts when needed
Analyze paid search beta tests and new platforms/vendors
Assist Client Services team with client communications around paid search knowledge, and recommendations to deliver a clear strategic vision to our client
Forecast and plan paid search growth, and communicate opportunity with the client
Be an advanced technical/discipline leader, and manage client communication without requiring Account Supervisor involvement
Draw important analysis from data and make specific recommendations – i.e.

adapted to change strategies and recommendations based on data sets
Contribute to our thought leadership on PPC industry topics
Make credible strategic recommendations, provide updates against goals and participate in QBRs
Qualifications

3+ years of experience managing large-scale, complex paid search campaigns
Well versed in success measurements, specifically in Branding/Awareness and Direct Response
In-depth understanding of Paid Search campaign management and optimization practices, and search retargeting
Experience with Paid Search Platforms like Marin, Kenshoo, DS3
GDN experience a plus
Google Certification (Fundamentals), Analytics and Adwords Certification
Understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities
Desire to see things through to completion and deliver results
Experience mentoring and fostering the development of new talent
Bachelor’s degree
Our Benefits
Additional Information

Comprehensive healthcare plans
PTO and family leave
401k
Please note that while this role is based in Culver City, it can sit permanently remote from any US City.

Candidates must be able to work PST hours.

Overall, all of our employees are currently working 100% remotely as a result of the ongoing COVID-19 pandemic, and will continue to do so until we are safely able to return to the office.
Dentsu is a modern marketing solutions company.

Our mission is to help clients navigate, progress and thrive in a world of change.

Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology.

Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good.

Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle.

Follow us on Twitter @DentsuUSA and visit dentsu.com/us.
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws.

A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company.

Please contact recruiting@dentsu.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.