Manager of Marketing – Alum, Lifetime Membership and Fundraising – Remote

Marketing and Communications is vital to the Girl Scout Movement’s success in delivering on its mission by enabling vibrant membership and revenue growth; stewarding brand reputation and relevancy; and building engaging relationships and loyalty among consumer audiences
– girls, parents, alums, volunteers, and the public. 

You Will

The Manager of Product Marketing – Alum, Lifetime Membership and Fundraising will support the Alum and Lifetime Membership (Alum/LTM) team as well as the fundraising team.

The Manager will execute strategic marketing campaigns to meet Girl Scouts of the USA (GSUSA) membership goals.

In addition, they will collaborate with the Alum/LTM and Fundraising teams on the execution of national activations to engage Girl Scouts, troops, volunteers, parents, and alums (as appropriate).

The Manager will champion the ethos that informs growth acceleration, delivering incremental revenue to Girl Scouts and expanding partner relationships to benefit the Movement.

They will also be deeply immersed with the Girl Scout Alum, Lifetime Membership and Fundraising strategy and operations teams, collaborate with internal/external cross-functional teams, understand processes, and work closely with many stakeholders. The position reports directly to the Senior Director of Product Marketing – SPNV.

The Girl Scouts’ continued diversification of our revenue streams are critical to our financial health and mission.

Thus, this role is critical to the success of the Girl Scouts.

The ideal candidate will have a mix of creativity, strategic thinking, and an execution-oriented mindset.

Brand management and/or agency experience is a plus.

In addition, they will be responsible for delivering engagement with the Girls Scouts’ mission and reinforcing the Girl Scout brand purpose of championing girl ambition.

They will support both the long-term and short-term work streams of the Alum/LTM and Fundraising teams, and key strategic initiatives as needed.

Essential Responsibilities

• Embedded in team activities of Alum/LTM and Fundraising, bring marketing expertise in successful brand and consumer engagement strategies, serve as the go-to strategic brand and marketing resource.

In concert with partners and internal teams, support the development of new marketing assets and new IP that align with and extend the brand in support of the business’s ability to drive membership and contributed revenue.

• Spearhead the design, rollout and activation of comprehensive and cross-channel marketing strategies and activations – including campaigns, contests, events, digital marketing, PR & earned media, and email marketing.

• Assist in the development and presentation of creative strategy, implementation, and evaluation of omni-channel strategies that expand and elevate the GSUSA mission for senior leadership and stakeholder review.

• Facilitate cross-functional connections between Alum/LTM, Fundraising, Legal, Finance, Girl Scout Research, and Partnership Steering Committee in the co-creation of all campaigns, promotions, and turnkey tools

• Develop working relationships with internal Marketing and Communications team and external creative partners to implement strategies, campaigns, and timelines to targeted audiences.

This includes brief creation and oversight throughout every step of execution.

• Contribute to brainstorming sessions throughout the strategic development cycle to provide marketing input.

• Review and approve all marketing materials, including copy and creative.

• Assist with internal stakeholder alignment around brand campaigns, projects, communication, execution, and budgeting, ensuring Girl Scouts capitalizes on opportunities for brand exposure and mitigates potential sensitive issues.

• Synthesize data, build insights, and provide recommendations around brand campaigns to drive senior level decision-making for future campaigns.

• Act as primary project manager on Alum/LTM and Fundraising projects and new initiatives as required.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Competencies

• Creative brand steward, with 4-5 years of brand management experience, that can harness consumer and cultural insights to promote a compelling narrative.

Strong problem-solving skills with clear ability to use data and analytics to deploy brand marketing strategies and deliver against KPIs.

• Experience creating national and local campaigns and initiatives to drive short and long-term goals

• Experience developing and managing a budget

• Creative, dynamic, and innovative, with an understanding of products and tools that drive membership, engagement, and loyalty.

• Ability to shift between strategic and tactical levels of thinking

• Adept at working in a fast-paced environment juggling many responsibilities and projects at once as well as multiple stakeholders

• Excellent quality verbal and written communicator with persuasive presentation skills and comfort influencing peer stakeholders.

• Demonstrated strong contributor to cross functional teams.

Flexible, adaptable, and highly collaborative; especially across national/local/federated organizational structures where persuasive alignment is required.

• Passionate about mission-driven organizations; affinity for Girl Scouts is a plus. 

Required Technical Skills

• Office 365 or similar suites

• Competency in InDesign and Adobe Acrobat or similar design software

• Competency in PowerPoint or similar presentation software

• Competency in WRIKE or similar project management software

• Competency in Microsoft Excel or similar software 

You Need

Bachelor’s degree in marketing or brand management or related area from an accredited university or equivalent experience.

Minimum of five (5) years’ experience in corporate environment. 

Nonprofit experience is a plus