Manager Digital Sales Strategic Accounts

Purpose & Overall Relevance for the Organization: Ensure sustainable and profitable market share and net sales growth in the Strategic Account channel through maximizing of adidas and Reebok share in eComm business.

Support the Digital Partner Commerce (DPC) team & in driving the digital development of key accounts, seeking to optimize our brands representation, consumer experience and ultimately growing net sales & market share Act as the digital expert of your respective accounts, adapting our digital approach to win the consumer online across your account’s digital touchpoints
– inc.

webshops & apps.

Key Responsibilities: Develop and implement state of art presence of our brand on our accounts websites Maximize growth of qualitative share in adidas accounts eComm business Responsible for driving digital sell-through across all URLs of digital webshop(s) and apps Working with Strategic Account teams to negotiate a Digital Joint Business Plan (DJBP) with respective account Analyze and monitor consumer demand, category trends and competitor assortment on account’s platform and identify gaps in current assortment content & availability Lead development of optimal cross category online assortment in close collaboration with DPC and the Strategic Account Team Coordinate subsequent implementation of product range decisions and continuously monitor the on-site assortment for availability, price, out-of-stock rate etc.

Execute Digital Shelf optimization initiatives based on solutions developed by DPC in close collaboration with the Account’s Digital Team Collaborate with brand and omnichannel teams to drive relevant digital marketing content
– both for online & social Enhance the visibility of the adidas brand across the account, tailoring to maximize impact based on the respective specific consumer journey With leadershiop of Sr.

Manager Digital, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account Regularly inputting feedback specific to the account into the DPC team to help drive best-practice & consistency in our approach across Europe Apply effective communication methods to senior management and stakeholders at a cluster level, in showing expertise across key digital metrics Showcase expertise in key internal & external environments (e.g.

Sell-ins, Account meetings, Sales & Marketing meetings etc.) Key Relationships: Strategic Accounts counterparts AKA / Europe counterparts Digital Partners Commerce Customer Service Sales Operations Omnichannel department Brand Activation department GTM managers KPIs: E-commerce trade results of defined accounts Our brands’ qualitative share in the offer of defined Digital Partners Our brands’ share in “on site” communication within defined Digital Partners Number [% share] of websites compliant in full with adidas eComm policy Data and analysis requested by Sales and Marketing departments covered in 100% Implementation & support for DPC projects, processes & initiatives Knowledge, Skills and Abilities: Proven eCommerce expertise and experience with a track record of successfully managing eComm business both in terms of Sales and Trade marketing Communication Natural passion for social media, digital advertising and new technologies will be an additional leverage Ability to work in virtual teams Interpersonal skills
– very good communications and negotiating abilities as well as high presentation skills and relationship management Commercial and business acumen knowledge (e.g.

sales, retail, trade marketing, customer service, finance and controlling) Mental flexibility, initiative and determination, results oriented Fluent English is a must [written and spoken] Requisite Education and Experience / Minimum Qualifications: University degree, preferably in Business, Economy, Statistics or Quantitative research Functional: > 3 years’ e-commerce experience (experience in sales, marketing and / or consulting area) Industry: e-commerce, on-line stores, consumer driven, ideally apparel/fashion/shoes or FMCG Understandig of e-commerce and digital performance KPIs plus, at least basic, fluency in Google Analytics (or alike tool) is a must Proficiency in Advanced Excel, Power Point and Outlook is required, Microstrategy will be an additional advantage Exposure: sports/fashion/consumer goods At adidas we have a winning culture.

But to win, physical power is not enough.

Just like athletes our employees need mental strength in their game.

We foster the athlete’s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture
– the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.

CONFIDENCE allows athletes to make quick decisions on the field, to reach higher.

For us at adidas confidence means acknowledging that we don’t have all the answers.

But we are willing to take risks, we try new things.

And if we fail, then this is part of our learning
– it helps us improve.

COLLABORATION.

Every elite athlete relies on partners: coaches, teammates, and nutritionists.

We, too, know that we are stronger together.

Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

Being the best sports company in the world takes CREATIVITY.

No great athlete succeeds by copying their predecessors’ training plans and strategies.

We have to be open to new ideas, explore, gain an edge and stand out.

Only then can we succeed.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace.

We do not tolerate the harassment or discrimination toward any of our applicants or employees.

We are an Equal Opportunity Employer.

Job Title: Manager Digital Sales Strategic Accounts Brand: adidas Location: Prague TEAM: Sales State: PR Country/Region: CZ Contract Type: Full time Number: 375030 Date: Dec 14, 2021 06022021