Manager, Commercial Marketing
Hargray Communications Group, Inc.
This is a Contract position in Washington, DC posted October 30, 2021.
General Description of Position: Responsible for positioning Hargray Commercial as a market/product leader, and developing and executing marketing programs and campaigns that deliver leads, exceed sales goals, and maximize the return on marketing dollars invested.
Duties & Responsibilities: Works closely with Commercial Sales Leaders to drive sales, revenue and units through chamber partnerships, events, sponsorships, and in-market advertising.
Responsible for Chamber relationships in the Hargray footprint.
Plans and cross-functionally executes traditional marketing campaigns such as print and direct mail to create sales leads and brand awareness.
Creates marketing briefs for internal or external creative development of collateral, advertising, and direct marketing.
Works with Product Management to develop messaging and value propositions for the Commercial suite of products Responsible for content on hargray.com/business product and market web pages.
Develops email and outreach plans and tactics for Sales Teams Develops content, as needed, to help improve marketing funnel and Sales Outreach.
Evaluates performance of the marketing campaigns and tactics and adjusts as needed.
Manages and optimizes campaign/tactic budgets.
Works with Sales Operations or outside vendors to refine and clean the direct mail database.
Develops area-specific campaigns to help drive additional sales to businesses close to Hargray fiber footprint.
Manages a Field Marketing Specialist Manages the Field Marketing Budget and allocates budget across all sales areas Minimum Qualifications: Bachelor’s degree in Marketing or related discipline required, MBA or Master’s degree in Marketing strongly preferred.
3 years of increasing responsibility in marketing roles.
Telecommunications industry experience preferred.
Exceptional organizational and planning skills with deep experience planning, implementing, and optimizing direct marketing campaigns Experience in working and developing programs in conjunction with sales leadership Demonstrated budget management experience Demonstrated success in managing a complex workload with multiple priorities and tight deadlines with a focus on measuring results and improving performance.
Experience in direct-buy advertising preferred Excellent verbal and written communication skills Strong understanding of marketing analysis and insight development Strong customer orientation Preferred management experience Proficient in Microsoft Office programs EOE/ Disability
