Facebook Advertising Manager

If you’ve demonstrated the ability to create high performing Facebook and Google ad campaigns, optimize campaigns based on analysis of key metrics, build a community of followers on social media, and are looking for a meaningful and creative professional experience, this might be the job you’re looking for.

NICABM is seeking a creative, motivated, and talented person to join our Storrs, CT office.

Responsibilities:

• Produce high performing ad campaigns for weekly product launches and marketing funnels
• Produce highly engaging Facebook posts in order to grow our page following
• Manage and report on ad campaigns, content posts, and funnels
• Coordinate with our writers, graphic designers, and video team to facilitate successful production of assets
• Track and analyze the ongoing testing of all marketing efforts, including ads, funnels, and social media posts
• Optimize campaigns and funnels to maximize efficiency and performance of key metrics
• Stay on top of new techniques and changes in the market, which you’ll incorporate and test in our marketing

Qualifications:

• A minimum of 5 years of relevant digital marketing experience
• Excellent verbal communication skills
• Excellent organization and time management skills
• Excellent analytical skills with ability to mine data to inform decisions
• You prefer working in a results-driven environment, where we’re always testing, and data is king
• You are a complete nerd when it comes to staying on top of the latest marketing trends
• Experience in content marketing and social media marketing, with advanced knowledge of monetizing digital content
• Experience managing social media for a company or organization
• Experience running targeted, high-spend, high-return ad campaigns, specifically on Facebook
• Experience and knowledge of funnel marketing strategies
• Knowledge of testing practices, including A/B, multivariate, etc.
• Ability to have a big picture view while executing and managing details
• A die-hard commitment to achieving results
• Facebook Ads Manager or Power Editor mastery
• Photoshop experience is a plus
• Google and YouTube advertising experience is a plus
• Proficient with Microsoft Word and Excel
• Bachelor’s degree required

Who We Are

NICABM (National Institute for the Clinical Application of Behavioral Medicine) is an online continuing education provider for health and mental health professionals. We’ve been a leader in mind-body medicine for over 30 years, and we’re always looking to bring the freshest ideas to the field.

Learn more by visiting our website: https://www.nicabm.com.

How to Apply

If you’re looking for an opportunity to make an important contribution to the world while advancing your skills as a top-level marketer, we would like to hear from you!