DIRECTV: Manager Marketing Communications

ABOUT THE ROLEDIRECTV Marketing is looking for a dynamic, experienced, and analytical candidate to join us as a Marketing Communications Manager focused on paid digital media execution.The Performance Marketing team is looking for a digital media expert to play a key role in developing and executing digital marketing strategies that drive site traffic, revenue, and customer acquisition for our consumer products.

This role will focus on marketing DIRECTVs consumer video products, including the development of media plans across display and video (OLV)[programmatic & direct].KEY RESPONSIBILITESInvestment planning and management across digital media (direct or programmatic – display and video (programmatic & direct) aimed at driving acquisition efforts and driving product awareness, while at same time optimizing media levers as necessary to drive the most effective CPGAManage agency, ensuring that campaign vision, strategies and objectives are turned into actionable tasksCoordinate and optimize in lockstep with campaign managers, the agency and production managers to meet trafficking and creative deadlines (ex: ad copy, landing page development, offers etc.)In partnership with stakeholders, identify KPIs and opportunities for performance improvement and supply reports at varying cadences throughout campaign lifecycle, including ad-hoc requestsInnovate strategies for using various media effectively to acquire and retain customers, increase brand recognition and elevate customer experienceImprove the level of sophistication, accuracy, validity and creativity of digital measurement strategiesMonitor and manage multiple campaigns to deliver maximum stakeholder value against predetermined KPIsConduct Test & Learn analysis and optimize tactics and campaigns to meet or exceed brand/business expectationsREQUIREMENTS2-5 years of digital strategy and digital media planning experience (display, video (OLV), programmatic & direct)Agency experience is a mustHands-on-keyboard expertise – expert in platform ad campaign setup and management (DV360, TradeDesk, Xandr, etc.)Bachelor’s degree in Marketing, Business or related field of studyPREFERREDMedia planning and buying understanding of other key digital tactics (Paid Social, Search, OEM, etc.)Thirst for knowledge/curiosityBuilds trust within and across teamsBias for action and excellent problem-solving skillsAbility to show calmness and composure in the face of uncertaintyExcellent written and verbal communication skillsAbility to navigate large organization to develop strong cross-functional relationshipsThrives in fast-paced environment, with ability to prioritize and balance multiple projects with tight deadlinesIn-depth knowledge of various analytics suites eg, (Xandr, TradeDesk, DV360, etc.)Proven negotiation skills and expertise in managing suppliers and vendors to reach optimum performanceUnderstanding of current and emerging digital platforms and trendsProven track record in managing large digital media budgets and hitting monthly goals for user acquisition and other key performance metricsDeeply analytical and data driven; proficiency with multi-variant, A/B testing, promotional strategy, attribution modelsGreat at rallying partners to do the best work of their career.

Ability to build strong collaborative relationships with a diverse range of partnersAbility to multi-task and adapt rapidly to aggressive deadlines and rapidly changing prioritiesAbility to simply and effectively communicate complex concepts and storiesCan-do, positive attitude and a roll-up-your-sleeves approach; personable and flexibleto changing demands of the businessOur Manager Marketing Communications earn between $52,600 $105,100 yearly.

Not to mention all of the other amazing rewards that working at DIRECTV offers.

From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few.

There is a lot to be excited about around here.#VirtualJob All US locations will be consideredJob Posting: Nov 16, 2021, 9:05:47 PMOther Locations: Georgia-Atlanta, Arizona-Phoenix, Colorado-Denver, Florida-Miami, Texas-DallasSchedule: Full-timeJob Level: Associate/First Level Manager