Director, Social Media

Artists shape culture.

They spark conversation, create connection, and bring beauty into the world.

Minted is where they come together to reach further.

Our online marketplace empowers a thriving community of independent artists to sell and scale their work.

We nurture self-expression, cultivate community, and bring the best in visual art to a global audience. 

We’re building a new way to discover the world’s best creative talent.

We’re here for the emerging talent ready to take off, the local favorites ready to grow, and the established artists ready to dream bigger.

At Minted, our people don’t just believe in the power of art–we live it.

We have our finger on the pulse of what’s new and now.

We’re obsessed with great design, art, and interiors.

We’re in galleries, at fairs, and constantly finding inspiration online.

We seek undiscovered talent that deserves to stand up and stand out.

We connect with artists that have something to say, and we collaborate to amplify their work.

We recognize the challenges independent artists face, and we leverage our resources to level the playing field and create a platform that gives artists the freedom to develop their craft and grow their business.

Who we’re looking for 

Minted is seeking a creative, analytical Social Media Director to own the company’s social media strategy, drive engagement with Minted’s growing brand, and drive impact on Minted’s business.

The ideal candidate is creative, curious, and passionate about design and taste making.

They are business-savvy futurists –
– as fluent in brand strategy as they are in contextual commerce.

Theyre inspired by the potential of bringing unique design from independent artists to people everywhere, and ready to step into a role that brings this to life.

They are personally interested in and deeply engaged with creative communities and understand the life and dreams of independent creators.

They’ll lead the effort to continue scaling Minted’s social following and engagement to build brand awareness and connect with new customers.

They’ll lead the brand across social channels, with a focus on Instagram, Pinterest, Tiktok, and Facebook.

Who you’ll work with

This position reports to the Senior Director, Brand Strategy and works cross-functionally with many teams across the organization, including Marketing, Communications, Creative & Production.

What you’ll work on

• Own social media strategy and execution for the company.

• Act as the social media expert within the company, maintaining a cutting edge understanding of best practices, features, strategies, and tactics across channels.

• Develop social media audience segmentation strategy: Understand the Minted primary consumer audiences and which channels to best engage with them.

• Collaborate with Brand Strategy Team to create social media content strategy and develop creative briefs for channel-specific execution.

• Own the Minted social media calendar across channels based both on cultural trends and the company’s product marketing priorities.

• Partner with performance marketing team to oversee content for paid social/display campaigns; develop social/display media strategy for brand awareness.

• Develop rigorous approach for experimenting, testing and measuring social media features

• Identify and specify product features/app development required to support social marketing

• Design and execute social media reporting on key metrics, such as engagement, traffic, new customers, and revenue; share weekly performance reporting with key stakeholders

• Partner with Customer Service to ensure the customer brand experience is seamless and premium across our channels.

• Collaborate with Brand Strategy Directors and Brand Communications Team teams to share learnings and scale the impact of social-related marketing initiatives.

• Act as brand steward and keeper of brand voice in all social media channels.

What you bring to Minted

• 8+ years of experience in marketing, with at least 3+ years working directly on social media and digital strategy

• Demonstrated experience in building large communities on social media.

• Passion for design and a desire to build a career in a creative company and industry

• Extensive experience developing and executing high impact social media content to build brand awareness and equity

• Demonstrated experience in creating contextual commerce and brand experiences in social media

• Proven expertise in leading platforms (TikTok, Instagram) and social media tools, including analytical tools.

• Existing relationships with established and emerging platforms.

Well-developed network in the industry and a strong understanding of which tactics drive engagement on social media.

• Experience with relevant tools, such as Opal and Dash Hudson

• You’re a passionate consumer-centric thinker and customer advocate.

You understand social media consumer behavior deeply and intuitively, put the customer first, and influence others to think similarly

• You’re comfortable in work environments that are outcome-oriented and merit-based

• You’re open to change.

You’re flexible, adaptable, innovative, and agile in response to competitive pressure and market change

• You’re a strong cross-functional and team leader that is highly collaborative and fun to work with and for

• You’re naturally collaborative, with experience working across functions

• You’re able to balance both short-term and long-term brand planning and multitask, while still paying attention to details and executing flawlessly

• You have a deep appreciation for art and design and how that can enrich people’s lives

About Minted:

Minted is a design platform bringing the best in independent design to consumers everywhere.

The companys art, stationery, and textiles products have reached over 75 million homes worldwide.

Minted uses technology to bring unique, best-selling design to market at scale.

Using its crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward product.

The winning designs are manufactured by Minted, enabling artists from around the world to share and sell their work while letting Minted do the rest.

Since launch in 2, the company has expanded to serve consumers in new categories including wall art, textiles, digital content and home decor, as well as serve major retailers and consumer products brands with data-backed design through licensing and wholesale partnerships.