Director, Property Marketing

Company Overview

Brookfield Properties has an immediate need for a Director, Property Marketing at the corporate office in Chicago, IL.

Brookfield Properties, the foundation of our success is firmly rooted in our people.

Our company is comprised of experts across a range of specialties who share a goal of ensuring our properties are continuously evolving to meet the needs of our communities and stakeholders.

To meet this goal, we hire visionary, entrepreneurial talent who help us innovate and enhance our business.

We build collaborative teams who value integrity, creativity and diversity.

Our teams operate an iconic portfolio of irreplaceable properties within the worlds most dynamic markets.

As one of the largest real estate services companies, we provide management and development expertise exclusively for properties owned by Brookfield Asset Management.

Our retail group operates destination, standalone retail real estate globally, including over 150 malls in the United States.

Our regional shopping centers create a sense of place in the heart of the communities in which we do business: offering retail, lifestyle, dining and entertainment options.

Position Overview

Reporting to the Vice President of Consumer Marketing, this position will lead a team responsible for developing, planning and executing best-in-class, strategic marketing programs to drive foot traffic and improve awareness at select Brookfield Properties shopping centers across the country.

The Director of Property Marketing role requires a passionate, creative and customer-focused individual who will provide leadership, inspiration and strategy for the Marketing Departments Property Marketing team.

Responsibilities:

Lead, manage and develop a team of high-performing marketing professionals in a fast-paced, agile work environment

Take responsibility for annual marketing planning and team to develop innovative and integrated marketing strategies and programs based on a deep understanding of our consumer segments and marketing opportunities

Impact business results by developing powerful and effective marketing programs and communication strategies designed to increase awareness, engagement, mall traffic and sales

Partner with the Consumer Insights team to identify robust business opportunities based on thorough, fact-based understanding of shopping center, retailer, consumer, and tenant trends and behaviors

Partner with internal and external stakeholders to coordinate campaigns, content and programs while balancing resources and marketing opportunities

Ensure consistent adherence to project management and marketing processes so that marketing strategies and plans are implemented on time and on budget

Manage marketing budget efficiently to ensure resources are fully utilized in the best manner

Maintain a detailed understanding of key performance indicators, including sales performance and traffic results, for key properties and implication on marketing strategies

Maintain brand standards and ensure compliance across all marketing and communications channels

Foster close relationship with Corporate and Field-level Property Management counterparts, ensure open dialogue and consistent communication so that partners are continuously aware of status of marketing efforts

Think critically, strategically and out-of-the box, and collaborate on developing end-to-end creative solutions while building partnerships with internal and external clients and vendors

Other duties as assigned

Qualifications

High School Diploma or GED required

Bachelors degree in marketing, communications or related field required, Masters degree preferred

5+ years supervisory experience

7 10 years of B2C marketing experience, including digital and retail marketing experience

3+ years experience in digital marketing

Established track record and experience developing and implementing marketing strategies and programs from concept to successful completion

Experience successfully managing several complex processes and projects involving internal clients, external vendors and high-level business issues simultaneously

Proven ability to lead cross-functional teams, manage complex projects and deliver results in a fast-paced, deadline oriented environment

In-depth knowledge of marketing channels and tactics, including events, experiences, promotions, social media and traditional and digital marketing

Exceptional verbal and written communications skills, including proficiency in copywriting and proofreading

Expert level knowledge of the Microsoft Office suite (Word, PowerPoint, Excel)

Knowledge of search engine optimization (SEO) best practices, and experience applying those to web sites and digital programs

Knowledge of HTML and CSS with an understanding of web site architecture and navigation a plus

Experience with key technology enablers, including, but not limited to social media publishing and monitoring applications (Adobe Social, Shoutlet, Sprinklr, Sprout Social, Crimson Hexagon, Radian6 or similar), content management systems (Adobe Experience Manager experience a plus), website analytics (Adobe or Google), and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver)

Ability to travel and weekend and evening hours may be required

We are committed to creating a diverse environment and are proud to be an equal opportunity employer.

All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, gender identity or expression, genetic information, marital status, sexual orientation, national origin, disability, age, veteran status, or any other characteristic protected by federal, state, or local law.

Job Locations US-IL-Chicago

Posted Date 2 weeks ago (4/19/2021 12:12 PM)

Job ID 2021-3842

Category Marketing