Director of Sales – West

Sentia Wellness’ mission is to be the leading global provider of pure, tested, and effective hemp derived CBD consumer products while positively impacting the lives of our customers, employees and shareholders. We are a rapidly growing startup in an industry that is looking for highly motivated and professional individuals to join our team as a Director of Sales – West. Our company produces and sells a variety of hemp-derived CBD products. If you are a team player and desire to quickly grow your career, we want to hear from you!

Job Purpose:

The Director of Sales – West is responsible for leading a sales team, managing a broker group and delivering monthly and quarterly revenue / profitability goals. They must have vast experience and proven success in leading a high performance, multi-level consumer packaged goods sales organization. This highly motivated director will give direction, training, and feedback to sales management staff.

What You’ll Do:

• Accountable for accurate sales forecasting and delivering on regular monthly, and quarterly revenue targets.
• Responsible for timely and thorough CRM (Salesforce) detailed information and forecasting from area of responsibility.
• Ability to build a positive culture while exceeding organizational growth and profitability goals.
• Create, and execute, a dynamic sales strategy with the ability to train and coach that strategy to all team members.
• Manage, support and cultivate the development and growth of the team and broker network.
• Respond swiftly, thoroughly and effectively to customer crises to assure satisfactory resolution.
• Conduct regularly scheduled reviews with the company’s sales SVP to discuss in-depth account reports, new opportunities, customer problems, competitive landscape, pricing, promotional insights, industry swings, and new product information.
• Act as the point-person for all departments when regional sales-related issues arise.
• Leverage selling prices and approve deviations.
• Support and assist in the implementation of all company policies.
• Lead monthly broker meetings and conference calls to maximize revenue, distribution, merchandising and promotional objectives.
• Analyze and present consumption and market data key insights to customers, distributors, brokers and Sentia Partners.
• Budget new and existing business by customer, item, month, quarter and annual periods.
• Travel and be hands on in the management of objectives to customers, distributors and brokers.
• Lead team to maximize total distribution points, merchandising display placements, space management objectives and first to market new item launches.

What You’ll Need:

• Bachelor’s degree or equivalent experience.
• 3-5 years’ sales experience in consumer-packaged goods.
• At least 3 years of proven success at a management level.
• Ability to develop and manage a strategic and comprehensive business plan for the assigned territory.
• Experience in managing a sales team in a fast-paced, high activity/volume outbound selling environment.
• Experience with conventional grocery, broker management and natural foods retailers in region – working at corporate headquarters buyers and store level.
• Ability to travel up to 50% and work some trade shows that might fall on a weekend.
• Knowledge of how to use metrics and data as a way to support effective sales behavior.
• Motivated by success and able to motivate your team members at all levels.
• Adept at setting and driving strategic initiatives in the functional area.
• Passion for delivering value to the customer, maximizing their success.
• Ability to remain focused and flexible during rapid change.
• Exceptional written and verbal communication skills.
• Ability to build presentations in PowerPoint and/or Key Notes, excel, word, Salesforce, etc.
• Hardworking with a dynamic personality.
• Experience in forecasting, budgeting, pricing, and inventory management a must.
• Transparent, dependable and trustworthy with all employees and clients.

We are an Equal Opportunity Employer.