Director of Sales & Marketing

KEY POSITION SPECIFIC ROLES & RESPONSIBILITIES

• Responsible for building, tracking and reporting on volume of referrals, admissions and census as it

relates to meeting or exceeding budgeted census and premium mix goals.

• Responsible for leading & participating in the marketing activities for an assigned coverage area on a

daily basis to include meeting with medical, insurance, legal and financial professionals, senior
organizations, special interest groups, hospital staff, other community contacts, and potential
residents and their families.

• Develops marketing action plan to include sales/marketing/social media/advertising and

internal systems review and conduct meetings with the team to execute action items related to
each. Works to identify changes in the market and niche programming opportunities.

• Provides both internal and external educational in-services and other educational opportunities to the

community, facility, and providers in assigned area.

• Aware and adheres to all HDG Referral Development Systems to include CFAST.
• Participates in community and hospital organizations in order to familiarize them with the facilities

scope of service and build referral partnership.

• Communicates appropriately with providers, attending physicians, other appropriate staff members,

and other agencies as needed to ensure excellent provider relations.

• Drives Business Development through identifying strategic and higher level partnerships.
• Maintains market analysis and supports referral/admissions reports.
• Maintains confidentiality of sensitive information.
• Demonstrates familiarity with policies of the facility and state and federal regulations pertaining to

long-term care services.

• Participates on committees and special projects and other related duties as assigned
• Support Admissions process to include completion onsite hospital visit, completion of Admissions

Agreement, room readiness, payer source verification and tour process.

• Performs all other duties as assigned.