Director of Growth & Outreach

Twin County Regional Healthcare

POSITIONSUMMARY:

TheGrowth & Outreach Liaison, reporting to the Hospital CEO with a strongdotted line reporting relationship to the HSC Vice President Growth &Outreach, is responsible forstrategically planning and implementing outreach efforts specifically withphysicians, nurse practitioners, physician assistants, other area hospitals, EMSand other potential referral sources within the hospital’s primary, secondaryand tertiary service areas and maximizing referral and redirectionopportunities for both inpatient and outpatient services. This position is focused on continuous improvementsthat result in improved experiences for both patients and providers within ourfacility.

KNOWLEDGE,SKILLS & ABILITIES:

Education: Bachelor’s Degree.

Experience:Minimum of 3 years’ related experience. Medical and/or PharmaceuticalSales experience preferred.

Skillsand Abilities:

BusinessMathematical Skills — Ability to add, subtract, multiply, and divide in allunits of measure, using whole numbers, common fractions, and decimals. Abilityto compute rates, ratios, and percentages and to draw and interpret graphs.

ModerateComputer Skills – Frequent use of electronic mail, word processing, data entry,spreadsheets, graphics, etc. Ability to create, maintain and incorporate simplefunctions into documents, spreadsheets, databases, and presentations to supportbusiness objectives.

ModerateCommunication — Regularly uses moderately complex oral and written skills. Maytrain others in functional areas, interact with others and make presentationsto department or middle management.

RoutineBusiness Problems — Problems encountered are routine, somewhat repetitive andgenerally solved by following clear directions and procedures.

JobSpecific Impact — Decisions generally affect own job or assigned functionalarea.

ModerateIndependent Judgement — Results are defined; sets personal goals anddetermines how to achieve results with few or no guidelines to follow;supervisor/manager provides broad guidance and overall direction.

Project Planning/Organization –Handle multiple projects simultaneously including task delegation, projectover-sight, and resource allocation.

ESSENTIALFUNCTIONS:

Createand maintain a target list of referral sources, develop and implement an annualgrowth and outreach business plan and provide input in the development andimplementation of marketing plans for all service lines. Utilizes CRM todocument and optimize outreach to referral sources.

Organize and conduct meetings withkey providers and practice staff (nurses, referral coordinators, practicemanagers) to discover their needs to support patient care and to developrapport. Majority of time should be spent on physically visiting andinteracting with providers, provider office staff and facilities in thespecific area of responsibility

Provide regular communication andupdates to HSC VP and/or Sr Director Growth and Outreach. Attend weekly conference calls and otheronsite meetings as determined by VP Growth and Outreach

Communicate activity level and identifiesall issue resolution opportunities with hospital leaders along with timelyfollow up with referral sources to remove barriers to growth.

Develop customized engagementstrategies, approach and tactics for each provider and/industry to drive growthand additional business opportunities.

Arrange and facilitate introductionsof new and employed providers/specialists to targeted referral prospects toreinforce clinical engagement and referral process.

Arrange introductions and regularengagement of facility’s clinical services, access points and specialists tonew and all providers.

Facilitate attendance at educationalprograms and other opportunities/events to connect specialists with targetedproviders.

Document each provider encounterincluding any open requests/issues and follow up plan in CRM, which tracksactivities, progress and outcomes.

Collaborate with Marketing to developspecific plans in support of employed physician practices and hospital servicelines.

Gather and maintain complete,accurate knowledge of clinical services in order to fully support compellingdialogue with referral sources.

Serve as a resource to organizationalleaders for market and competitive intelligence.

Regularand reliable attendance.

Performother duties as assigned.

Additional Information:

Positionserves both internal co-workers and external customers, clients, patients,contractors, and vendors.

Accessto and/or works with sensitive and/or confidential information.

Exhibitan understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies andprocedures. Knowledge of Business Office Standards and Recommended Practices.

PHYSICALAND MENTAL DEMANDS:

Thephysical demands described here are representative of those that must be met byan employee to successfully perform the essential functions of this job. Reasonable accommodations may be made toenable individuals with disabilities to perform the essential jobresponsibilities.

Whileperforming the duties of this job, the employee is occasionally required tostand; walk; sit for extended periods of time; use hands to finger, handle, orfeel objects, tools or controls; reach with hands and arms; climb stairs;balance; stoop, kneel, bend, crouch or crawl; talk or hear; taste orsmell. The employee must occasionallylift and/or move up to 20 pounds. Repetitive motion of upper body required for extended use of computer.Required specific vision abilities include close vision, distance vision, colorvision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT AND TRAVELREQUIREMENTS:

Work environment characteristicsdescribed here are representative of those that an employee may encounter whileperforming the essential functions of this job. Reasonable accommodations may be made to enable individuals withdisabilities to perform the essential job responsibilities.

Works in well-lit, ventilated andclimate controlled office environment with routine office equipment; someequipment has moving mechanical parts.

In hospital environment, may beexposed to hazards and unusual elements, which may include but are not limitedto bloodborne pathogens and / or contagious illnesses, toxic chemicals, andbiohazardous materials which may require extensive safety precautions and theuse of protective equipment.

Noise level in the work environment istypical for an office and/or hospital environment.

Minimal overnight travel (less than 10%) by land and/orair.

Job Requirements:
See above
Equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran