Director of Global Brand

What this job involves

We are seeking a strategic and creative Global Brand Director who can elevate the impact of our brand worldwide and support our transformation towards a technology enabled company who shapes the future of real estate for a better world.

The Global Brand Director will have extensive experience in all aspects of brand management, with strong and proven capabilities in brand insight, analytics, measurement and proposition development within well-known international B2B companies and will have a blended in-house and agency background.

This hands-on role oversees brand strategy, messaging, positioning, research and measurement for the Masterbrand and our extended sub brand portfolio. In addition, the role will lead our global creative services team and wider agency eco-system to deliver distinctive and consistent creative excellence across all touch points.

Reporting to the Global Head of Brand & Communications, this is a unique opportunity to drive the perception, reputation and creative impact of a highly successful and progressive purpose driven brand. Leading a 10-person team the brand leader will be expected to develop and nurture talent while being results-focused and able to quickly build credibility with stakeholders externally and internally.

The leader will have a strong planning, analytical and ROI mindset, able to turn data insights into clear, concise and creative communication recommendations that drive growth and shift perceptions. They will be naturally curious and customer centric; constantly seeking out brand gaps and how to close them.

Ideally, you will be experienced in developing and embedding brand purpose messaging internally and externally.

The role will be located in the UK or US.

Key Accountabilities

• Drive global brand strategy for COMPANY, using research and insights to inform positioning and messaging to key audiences.
• Lead the global brand survey program; agency management, data interrogation, measurement and recommendations
• Through insight, make recommends for multi-channel communication campaigns that support the business strategy and brand ambition
• Refresh, update and manage all aspects of brand guidelines and work across the broader marketing function to ensure compliance and consistency
• Manage relevant agency relationships and lead internal/external creative and planning resources
• Partner closely with the Global Head of Brand & Communications to elevate the brand vision and ensure creative application of COMPANY’s brand voice across all external channels and assets
• Launch multi-channel purpose driven brand campaigns in collaboration with creative and content teams
• Provide cross-functional leadership to ensure consistent and cohesive brand expression across the company
• Define and own brand performance metrics (awareness, relevance, consideration, preference etc) and develop strategies to support this data and uncover actionable insights that drive in-market brand programs
• Assess current team, tools, and ways of working to lead a high performing integrated global brand and creative services team
• Support the business to bring together a common approach for product naming and brand development, inclusive of all sub brands and branded products
• Collaborate across the business with regional and global marketing teams to develop and execute creative excellence across our platforms and assets
• Create a centralized hub for brand research and tracking studies in partnership with NPS and customer experience teams (incl. survey design for brand and campaign tracking, and other primary research as needed)
• Standardize and scale brand measurement guidelines to be used cross-functionally across the organization
• Discover additional external partnership opportunities that align with desired brand attributes to showcase COMPANY’s purpose driven messages
• Develop cross-functional content timeline to visualize and manage cadence of key brand and sub-brand programs and campaigns (incl. editorial timeline for website / social teams)
• Work with sales and functional teams across the organization to embed purpose led brand and messages into our pitch collateral and internal messages

Key requirements

• 10+ years’ experience in brand strategy, measurement
• Bachelor’s degree required.  MBA strongly preferred.
• Proven brand management experience in large multinational B2B corporate setting
• Brand agency and in-house experience required
• Agency and vendor management experience

Sound like you To apply you need to be:

• A talented storyteller- with a proven track record for creating compelling, actionable, and measurable brand strategies.
• Commercially astute- quickly recognizes the different levers to pull to drive growth and increase productivity
• Strategic and critical thinking– exhibits strong levels of insight and has a reputation as a forward thinker.  Translates broad corporate strategies into clear, actionable objectives for the team to execute on.
• Transformational leadership – leads change with energy and resilience to propel the business forward; has the courage to make difficult decisions and take calculated risks.
• Collaborative, hands on, and influential leader – persuasive yet instills confidence among stakeholders; proven leadership and coaching experience that fosters an environment of inclusion, problem solving, and attracts and retains superior talent.
• Cultural alignment – unwavering ethical standards; drives excellence and innately collaborative.
• Exemplary executive presence – has the gravitas and sophistication to appropriately influence both internally amongst the COMPANY Leadership team and as a leader in the external market.
• Innovative–inquisitive, challenges status quo, thinks outside the box.
• Operates with a sense of urgency.
• Demonstrated experience leading large-scale organizational brand campaigns and initiatives.
• Global agility – works effectively across cultures and COMPANY businesses to establish relationships adapting style and approach as needed; comfortable navigating ambiguity.
• Superb written, digital and verbal communication skills; ability to tell bring disparate audiences together around an inspiring story and compelling messages.