Director, Marketing Technology & Analytics (JR1028496)

Company Description
Broadridge Financial Solutions, Inc.

(BR), a $4 billion global Fintech leader and part of the S&P 500® Index, is a leading provider of investor communications and technology-driven solutions to banks, broker-dealers, asset and wealth managers and corporate issuers.

At Broadridge, we do well by doing good.

Our unique culture is guided by the Service-Profit Chain—the idea that success is mutual, directly connecting employee engagement, client satisfaction, and the creation of stockholder value.

We enable better financial lives by powering investing, governance, and communications for our clients, their customers, and the financial services industry.
Job Description
Are you seeking a position within a growing company?

Broadridge is hiring!

Our mission is to attract, develop and retain extraordinary talent.

Being a place where driven and hardworking people want to work is how we deliver award-winning services to our customers and ultimately create customer value.

Are you looking for a growing and dynamic firm where you can make an immediate impact?

If so, we encourage you to read below because Broadridge is growing!
The Director, Marketing Technology & Analytics will support the rapidly advancing digital capabilities of Broadridge’s marketing organization.

This role reports to the VP of Digital Marketing.
Our ideal candidate is a seasoned technology leader who thrives building innovating solutions in a “roll up your sleeves” environment.

This role will pursue a vision for a truly world-class digital operation.
Broadridge’s Digital Marketing team is a collaborative group of functional specialists who develop innovative solutions in partnership with colleagues across the globe.

Our work delivers meaningful contributions to Broadridge’s bottom-line, and we’re thrilled to work at a company at the forefront of fintech.

We’re comfortable moving quickly and juggling priorities – and our team culture is very important: we’re friendly, fun and love to learn.
About You
Technology delivery: You’re a technology delivery pro.

You will raise our technical excellence and deliver efficiency through requirements-first analysis, resource planning and allocation, world-class project management, and roadmaps tied to business needs.

Team leader and mentor: You’ve led technology experts, project managers/BAs, and you’ve trained individuals who are just starting their career journey.

Solution architect: You have a deep understanding of marketing technologies and integrations.

You’re as comfortable developing an enterprise architecture as you are developing a single integration point.

Business outcomes: You understand the business outcomes that B2B marketing technologies enable.

You understand how to optimize the technology systems for value.

Marketing analytics: From dashboards and reports to marketing attribution models and deep-dive analyses, you have a point of view on how marketing should measure performance at different steps in the journey – and for different audiences.

Transformation: You thrive in an environment with transformational ambitions.

You know how to keep the trains running on time while achieving transformational objectives.

Hands-on specialist: You roll up your sleeves to get things done and provide hands-on training to help team members develop new skills and expertise.

Collaborative partner: You’re comfortable working across a large team and “borrowing” people for projects.

You excel at building partnerships with other technology teams to co-deliver solutions.

Vendor management: You’re proficient in technology vendors and professional services.

You can negotiate with the best of them and you’re the person vendors ask to test new features.

You know what’s possible with your team and when to call in services for help.

Communicator: You’re equally at ease explaining your vision and plan to senior leadership as you are explaining why a simple task might need to wait.

You can sell a vision and take people along for the ride.
Responsibilities
Define a marketing technology and analytics strategy tied to business outcomes Underpin that strategy with an operating model to translate strategy into operational capabilities (technology, processes, resources, governance, etc.) Technology ownership of Google Analytics and Segment (CDP); Eloqua marketing automation; event technologies, including Cvent, On24, and Integrate; Power BI; and the broader MarTech stack Take an integrated approach across the digital marketing team to planning, implementation, and execution Lead the organization’s marketing analytics capabilities Train, mentor and develop team members
Experience
8+ years of relevant work experience in fields such as B2B product marketing and/or demand generation (preferably in SaaS products) Ability to easily transition from high level critical thinking to creative and detailed execution Experience supervising matrixed staff with the ability to use non-directs to complete tasks Demonstrated ability to negotiate complex issues, navigating different levels of management and different levels of fluency in data/technology Ability in launching and growing innovative technology products Strong background in PII, GDPR, marketing consent data management and governance Experience in advanced analytics for account-based marketing Consistent track record in working with all GTM functions – product management, marketing, sales, customer experience Demonstrated people leadership experience (setting priorities, developing roles and responsibilities) A career path that demonstrates growing levels of responsibility
Skills
Experience leading any/all of the following marketing/sales tools: marketing automation, webinar and event technologies, customer data platform (CDP), web analytics and tagging, BI tools, and CRM Experience with teams successfully adopting Agile/Scrum methodology or similar project management approaches Ability to inspire and empower others to be their best Ability to work independently and autonomously
Why join Broadridge?

We offer a valuable benefits package effective date of hire including comprehensive healthcare (medical/prescription drug, dental, and vision), wellness benefits, fertility treatment, inclusive parental leave, life insurance, tuition reimbursement, disability benefits and more.

We support a number of associate-led networks where associates with similar backgrounds and interests can find peer support, shape company policy and culture, receive mentorship from senior members, and develop their careers.

We provide a competitive 401k plan with employer match and additional basic company contribution.

We encourage our associates to rest and relax by taking advantage of our generous paid time off program including vacation, personal holidays, sick time, and paid company holidays.

We strive to improve both our environmental impact as well as our industries’ by partnering with our clients to decrease their carbon footprint through digitization, data, and innovation.
Additional Information
Broadridge is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or any other protected status.

“Everyone Benefits from Diversity & Inclusion.

Diverse & Inclusive Teams Drive Growth.” US applicants: Click here to view the “EEO is the Law” poster.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation in the event you are unable or limited in your ability to use or access the Company?s career webpage as a result of your disability.

You may request a reasonable accommodation(s) by calling 888-237-7769 or by sending an email to BRcareers@broadridge.com