Director, Lifecycle Marketing (Remote Work From Home)

Description

The Opportunity:

The Lifecycle Marketing Director for Freedom Financial Network, will own the lifecycle marketing strategy and develop some of our most crucial initiatives across our lending products.

This position will work closely with the Vice President of Lifecycle Marketing, cross-functional internal teams, and external partners to deliver high impact results for our business.

This is a significant role that requires strategic thinking, leadership, self-motivation, strong project management, and multi-task execution.

How You Will Contribute:

Drive strategy, day to day execution and optimization of cross-channel marketing campaigns, exceeding KPI targets to nurture and convert prospects into borrowers.

Ensures the timely and efficient development, implementation and reporting of integrated marketing and communications across the customer journey that drive sales conversion, engagement, and retention for our lending products: personal loans, consolidation loans and HELOCs.

Deeply understand prospects/borrowers and use knowledge to develop and execute multi-channel nurture, engagement and retention communication strategies across lifecycle stages
Plan (from concept to outlining detailed tasks and timeline) and manage multiple projects; communicate and work with cross-functional teams to execute and deliver
Partner with Acquisition, Product, Creative, Automation, Sales, and Servicing teams to ensure the creation of best-in-class customer experiences across channels/campaigns, adhering to compliance and legal requirements
Implement segmentation and targeting strategies to create relevant, personalized and differentiated customer experiences across various audiences
Monitor, evaluate, and report on campaign metrics; identify and coordinate testing opportunities to optimize performance and improve results from creative to product experience
Proactively explore engagement and behavior data to identify trends and opportunities across touchpoints; drive optimization efforts and design aggressive experimental pipelines including messaging, design, and cadence
Collaborate with Business Intelligence to monitor client satisfaction, engagement, sales and retention trends; recommend additional tactics to inform lifecycle strategy and improve results
Drive discussion and exploration with cross-functional teams to identify gaps and opportunities across the customer lifecycle

Advocate and lead ideation for key business stakeholder interests across Acquisition, Product, Sales and Servicing
This Role Is For You If:
You are strategic, action-oriented and are a self-starter, who is comfortable and thrives on rolling up your sleeves and executing alongside your team.

You identify and prioritize critical initiatives and can lead the charge from concept to execution.

You’re self-motivated, deadline-driven, detail-oriented, and a highly experienced marketer who is keen on executing business objectives, strategy and planning for a successful multi-channel customer experience.

A process leader, you can work with people and technology to drive efficiency and collaboration.

A systems thinker at heart, you love solving complex problems, you’re a creative solutioner and can circumvent appropriately to reach goals/objectives.

You are data driven, adept at mining data for hidden insights and drive curiosity around the “why” behind the “what”.

You balance a consumer-centric approach with business metric goal achievement.

You are an excellent communicator/influencer who has achieved results collaborating in a matrixed environment and are not afraid to challenge the status quo.

A team leader and collaborator, you enjoy developing others, driving teams to perform their best and take the time to learn from others.

You are just as comfortable driving long-term, multi-stage initiatives that may take months to complete, as you are driving short-term initiatives that can be executed quickly.

What You Will Bring:
8+ years progressive B2C CRM/lifecycle marketing and digital experience with a focus on driving engagement, nurture, sales conversion, and customer retention (financial services a plus)
Significant experience with multi-channel marketing tactics/campaigns (email, print, scripts, video, web/mobile, SMS, dialer)
Experience in testing and conversion optimization; proven track record of improving campaign performance
Customer-centric mindset with experience in process-improvement, customer journey mapping, and segmentation strategies
Working knowledge of messaging, brand principles, and content marketing