Director, International Brand Marketing

Sesame Workshop seeks a Director, International Brand Marketing who is a passionate, creative, and collaborative individual to oversee international marketing efforts for our Social Impact and Media & Education divisions.

The International Marketing Director is responsible for the development and execution of marketing plans and strategies to elevate the overall brand and mission of Sesame Workshop and its growing international programs.

In collaboration with the Brand Creative, Strategic Communications, Production, Social Impact, and international business teams, the Director will support program, distribution, and partner-related needs, including launch campaigns, franchise planning, licensing, brand management, and creative development.

Our International Social Impact programs reach many children who would otherwise have little or no access to early childhood education and support all aspects of children’s development – including cognitive development in areas such as early literacy and math, healthy habits, and social-emotional well-being and resilience.

Our International Media & Education business is responsible for the distribution, licensing, and themed entertainment of our Sesame Workshop properties across the globe.

Major focuses for this role will be conceptualizing and overseeing marketing campaigns, developing marketing and sales collateral, implementing cross-market strategies, integrating our commercial domestic marketing efforts globally, and identifying opportunities to elevate Sesame Workshop’s nonprofit mission.

The International Marketing Director serves as a liaison between the business area stakeholders and the Brand Creative team, assuming responsibility for the account plan and development of projects.

He/she must be familiar with traditional marketing strategies and best practices and possess strong communication skills.

Please note: Candidates should be local

Key Responsibilities

Serve as lead for Sesame Workshop’s international marketing efforts, including key territories such as South Africa, India, Bangladesh, Afghanistan, Australia, China, Japan, Germany, and Mexico

Develop marketing campaigns at all stages of the funnel, working alongside country and business teams and the Marcom team to explore new ways to increase brand awareness and engagement

Understand market needs to build unique and differentiated positioning and messaging that drive results while staying in-line with Sesame Workshop’s overarching brand

Develop, build, and manage our international brand presence; ensure brand consistency across all programs, communication channels, and partnerships

Explore opportunities to elevate Sesame Workshop’s nonprofit mission to help kids grow smarter, stronger, and kinder

Provide strategic counsel and develop a “trusted advisor” relationship with aligned stakeholders

Recommend and advise on options and capabilities utilizing marketing and communications best practices and channel knowledge

Work hand in hand with Brand Creative and Production to oversee the development of marketing assets, including promo campaigns, project style guides, social media toolkits, and event-related materials

Conceive and develop dynamic marketing collateral that communicates to external audiences in creative and compelling ways, including sales materials, presentations, and fact sheets

Oversee photo/video shoots and the development of new videos, including drafting creative briefs, writing scripts, and identifying and securing creative resources

Author creative brief content for completeness and actionable content that will enable the creative team to create on-target deliverables for the stakeholder

Partner with business area stakeholders to enhance creative brief quality and identify key messages

Collaborate with designers and writers to ensure product delivers on stakeholder promises

Review products for quality, consistency, accuracy, and advancement of the visual and verbal brand in design reviews, and ensure that consistent image/message is conveyed across the stakeholder’s products

Appropriately balance stakeholder desires, business needs, marketing standards, and brand identity

Collaborate with Strategic Communications team on editorial calendar and tentpole opportunities

Work closely with Social Media team to plan and implement social media efforts for program announcements, global awareness days, and partner campaigns

Leverage research, reports, and data to support stakeholder business solution strategies

Qualifications

Bachelor’s degree in Marketing or equivalent work experience 

8+ years of international marketing experience; expertise in the non-profit space a plus

Expertise in applicable applications and tools such as Microsoft Office and project management software.

Expert skills in PowerPoint.

Seasoned media professional, preferably in children’s media 

Ability to travel outside the United Stated as needed 

The role requires international travel up to 10-20% of the time, which includes overnight trips

Superior project management and organizational skills

Adept at crisis management, resourceful, and solution-oriented

Ability to handle multiple tasks simultaneously and prioritize deadlines

Other

Proven track record of developing successful marketing and communications plans

Well-rounded strategic marketer who wants a broad scope of ownership and is hungry to make an impact

Strong creative skills; excellent communicator who can bring together a brand story through a variety of mediums from writing, video, and events

Demonstrated experience building successful cross-functional relationships at all levels 

Strong multi-tasker with excellent organizational skills who can pay close attention to detail 

Affinity for philanthropic work and making a difference for children in need

Broad understanding of traditional and emerging channels

Knowledge of marketing best practices in the B2C and B2B fields

Ability to gain deep knowledge in specific channels or vertical markets as required by specific stakeholder’s business unit and larger organization’s industry

Ability to partner with stakeholders to write thorough and actionable creative briefs

States opinions clearly and can verbally update stakeholders on project status

Pragmatic with creative business strategies, always keeping an eye on the objectives of the assignment

Listens well and incorporates others’ viewpoints into project management process

Foreign language skills a plus