Director, Digital Optimization

Bounteous is leading the charge in dynamic digital experiences and is looking for the right team members to drive those results.

In our ever-changing, fast-paced digital world, our approach helps brands envision, harness, and enable their online and mobile presence.

We are looking for a Director, Personalization to create big-picture digital solutions and deliver transformational brand experiences.

This person will work within our Marketing Services team and will be responsible for leading our CRO channel by setting and achieving channel goals, growing our client base and developing the CRO team.

If you are passionate about collaborating with curious minds to help solution complex problems then we want to hear from you!

Role and Responsibilities

• Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology

• Serve as senior subject matter expert and advisor for channel team members, and during business development pursuits

• Lead a team of CRO Associate Directors, Managers and Specialists to execute upon multiple CRO client projects

• Oversee the configuration, administration and operation of CRO platforms to support multi-channel campaigns

• A proven track record of testing and personalization strategy, and the ability to define strategies based on client business objectives

• Assess and audit the current state of CRO platform configuration

• Prepare project plans that list tasks, milestones, timelines, deliverables, dependencies and owners

• Monitor the effectiveness of campaigns and iterate on the prescribed testing plan

• Accelerate implementation and achieve ROI on the CRO investment

• Provide consulting and roadmap for website optimization and customized experience strategies to clients

• Work with UX/UI teams to take finalize content for personalization or A/B testing

• Work with Analytics team to assess performance in order to drive data driven campaigns

• Maintain clear and thorough process documentation and testing documentation

• Responsible for the growth and maintaining top performance of assigned accounts

Preferred Qualifications

• Bachelors degree in Marketing, Computer Science, Information Technology or a related field required

• Agency experience preferred but not required

• Solid understanding of digital marketing & data reporting

• Familiarity with at least two of the following platforms: Adobe Target, Google Optimize, Acquia Personalization

• Intermediate understanding of HTML and CSS

• Intermediate JavaScript skills

• Passion for the digital domain and use of technology to solve business problems

• Ability to learn new technologies at high level to identify use opportunities

• Be self-motivated, responsive, professional, and dedicated to customer success

• Possess an innovative, problem-solving, and solutions-oriented mindset

• Exceptional organizational, presentation, and communication skills – both verbal and written

• Experience with tag management systems and data layers

• Experience working with Adobe Analytics and/or Google Analytics

• Web development experience

• Understanding of database management and APIs

Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting.

If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.

Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer.

We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous.

Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

Bounteous is willing to sponsor eligible candidates for employment visas.