Director, Digital Experimentation & Omnichannel Analytics
Novartis Group
This is a Full-time position in East Hanover, NJ posted January 3, 2022.
Job Description
Our number 1 priority is to serve people, communities and patients by pioneering patient access to better healthcare.
It’s our purpose that drives us; that inspires us; that challenges us.
And that’s why we will never give up !
The Director, Digital Experimentation & Omnichannel Analytics will be primarily responsible for US Pharma digital marketing measurement, experimentation, & optimization.
This role will lead a small team of digital analytics SMEs that will perform media, CRM, website, and digital health solution evaluations to identify optimization opportunities.
This leader will bring their extensive knowledge of the digital ecosystem coupled with data science expertise to improve the effectiveness & efficiency of our digital marketing investments (>$200M per year).
This opportunity is located at the Novartis East Hanover (NJ) site and will not have the ability to be located remotely.
Relocation assistance may be available.
What will you be responsible for?
•Lead regular digital marketing war room sessions to identify specific optimization opportunities with quantifiable ROI
•Work in close collaboration with therapeutic leaders in Commercial Acceleration, the digital marketing CoE, and the individual brand teams to improve the digital analytics maturity within US Pharma
•Establish comprehensive measurement frameworks for media, CRM, website, and digital health solutions consider both diagnostic and outcome metrics
•Analyze and interpret digital analytics data to generate insights on brand performance and sales force effectiveness
•Design A/B and other digital experimentation to quickly achieve key learning objectives
•Design & conduct innovative digital health solution measurement considering all aspects of both short & long term value to both patients & HCPs
•Ongoing assessment of innovation in the digital analytics landscape and potential opportunities for Novartis
•Mentor and develop team members on both digital analytics & data storytelling
EEO Statement
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment.
We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.
We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
What you will bring to this role?
•Minimum 5 years of experience in digital analytics
•Minimum 10 years experience using data & analytics to support business decisions
•Deep knowledge of digital media buying ecosystem across programmatic, search, social, etc
•Hands on experiences with web analytics including A/B testing (Google, Adobe, etc)
•Solid grasp of database structures, data wrangling, cleansing, and manipulation
•Project management experience and ability to manage multiple projects while consistently meeting deadlines
•Demonstrated experience in requirement collection and translation, and solution delivery to meet those requirements
•Proven self-starter with high standards of excellence and an innovative mind
•Demonstrated leadership skills and ability to coach and manage team members
•Ability to manage for results under ambiguity
•Strong interpersonal, communication, and analytical skills
•Experience synthesizing information to develop recommendations and communicate clearly to influence and negotiate based on recommendations
•Excels at interacting with a diverse group of people, all levels of management, including senior leadership
•Excellent PowerPoint and Excel skills
•This opportunity is located at the Novartis East Hanover (NJ) site and will not have the ability to be located remotely.
Relocation assistance may be available.
What you will get in return?
Competitive salary, annual bonus, long term incentive for select levels, health insurance, paid vacation/holidays, potential flexible working arrangements, employee recognition scheme..
Why Novartis?
769 million lives were touched by Novartis medicines in 2020, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.
We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation.
That a diverse, equitable and inclusive environment inspires new ways of working.
We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility.
And we can reinvent what’s possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges.
Because the greatest risk in life, is the risk of never trying!
Imagine what you could do here at Novartis!
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