Director, Customer Growth Marketing- Hybrid work option!

We are seeking a Director, Customer Growth Marketing with expert
experience in the integrative healthcare industry that is passionate,
customer-centric, and data-driven.

Reporting to our VP/Marketing
based in our corporate office in downtown Manchester, NH.

Delivering a superior omnichannel customer experience is foundational
to our mission.

You will be responsible for all customer growth
marketing with a focus on increasing customer lifetime value and
improving retention via lifecycle marketing, with a focus on the
conversion funnel.

You will have the exciting opportunity to be a
leader in identifying and executing new and innovative ways to convert
leads into valuable and long-lasting customers.

Using data and
insights to improve our customer’s experience you thrive in a state of
continuous learning.

You will establish an ongoing cadence of omnichannel digital-first
marketing campaigns aimed at integrative health practitioners and
their patients that create ongoing value, loyalty and advocacy.

Working closely with the Marketing, Sales, eCommerce, Customer
Service, Partnership and Technical teams to build and manage scalable,
repeatable initiatives that drive profitable growth.

you will
collaborate on the development of direct response digital marketing
and related content, segmented email campaigns, and multi-touch
nurture campaigns.

To be successful in this role, you need to be able
to think strategically, while executing tactically.

What You'll Do:
Develop and execute our retention vision, strategy, roadmap to
increase our customer lifetime value and brand loyalty, and
influencing adjacent team roadmaps
Leverage customer segment/persona insights to craft meaningful
messaging to support the Customer Growth Strategy
Own the end-to-end repeat customer experience, working closely
cross-functionally to scope and solve the most impactful customer
problems in a way that increases lifetime value and NPS
Bring a strong perspective on how and where to take risks to move
the retention strategy forward in exciting ways across earned, owned
and paid channels
Work across Functions to translate our mission, brand and product
offering into a compelling marketing, product and content strategy
for existing customers within CRM, loyalty, and other customer touch points
Manage roadmap for segmentation, personalization, and automation
within customer touch points to create a cohesive customer experience
Deeply understand how data and technology underpinnings of
retention work
– including customer data platforms, email service
providers, data feed integration and our site experience
– and
leverage them to full potential
Help to define, improve and hold people accountable
cross-functional processes related to CRM and loyalty, and advocate
for our existing customer base in all go-to-market activity
Ensure we have the right internal/external resource mix,
technology/data stack/partners to scale
Help the team build effective cross-functional relationships and
processes with key stakeholders including merchandising, brand,
creative, product, analytics, insights, and customer happiness.
Who You Are:
Demonstrable success in delivering double-digit repeat customer
revenue growth at scale at a B2B and/or B2C company.

Applicants with
experience in the integrative healthcare experience with both CRM
and loyalty/membership marketing strongly preferred
Experience in retention at companies with eCommerce, SaaS and
physical products a strong plus
Strategic, customer-centric thinker who understands business and
brand complexities, and develops retention approaches that address
these nuances
Use of both data and qualitative insights to create and iterate on
retention strategy
Expert at bringing cross-functional stakeholders together to
advance retention goals, and at helping other teams drive results
through close collaboration with retention
Experience building new team processes, measuring impact, and
maximizing the value of technology/tools that apply data effectively
to marketing
Exceptional leader and team player with proven ability to lead
cross-functionally through influence and work effectively with
diverse cross-functional teams
5+ years of retention/customer growth marketing experience
planning and executing campaigns
Proficient skills in utilizing marketing tools, including CRM and
marketing automation (HubSpot)
Experience marketing within B2B and B2B2C, integrative healthcare
strongly preferred
Strong track record of quantifiably driving customer revenue and
increasing customer retention
Proven working experience in digital marketing including: leading
and managing SEO/SEM, marketing database, email, social media and/or
display advertising campaigns
Solid knowledge of website analytics tools (e.g., Google
Analytics, NetInsight, Omniture, WebTrends)
Strong analytical skills tracking marketing campaigns and pulling
actionable insights from data
Experience in optimizing landing pages/user funnels and A/B and
multivariate experiments
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google AdWords campaigns
Strong analytical skills and data-driven thinking and proficient
in Excel and PowerPoint

Job Tracking ID: 512163-803245
Job Location: Manchester, NH
Job Level: Any
Level of Education: BA/BS
Job Type: Full-Time/Regular

Date Updated: 01/07/2022
Years of Experience: 5
– 7 Years
Starting Date: ASAP
SparkHire Job: No