Director, Competitive Strategy and Pricing

Director, Competitive Strategy and Pricing

Lucid is a research technology (ResTech) platform that provides programmatic access to first-party data.

With respondents in more than 100 countries, Lucid enables anyone, in any industry, to survey online audiences and get the answers they need.

These answers reveal the sentiments, motivations, and behaviors of target demographics – data that can be used to build business strategies, measure the impact of digital advertising, publish research, and more.

Founded in 2010, Lucid is headquartered in New Orleans, LA with offices throughout the US, Europe, and Asia.

Lucid is looking for a Director of Competitive Strategy and Pricing to join the Marketing team.

The ideal candidate will have a combination of business strategy, competitive strategy, pricing, creativity, analytical thinking and communication skills.

The role will sit in the Marketing Team and work closely with the Product team, Sales team, and other client facing teams to deliver product marketing initiatives.

The successful candidate will have a strong desire to position our products, both existing and new, for success.

The employee would ideally be based in our New Orleans or New York offices, but we are open to remotely-based candidates as well.

#LI-Remote

Responsibilities
Partner cross-functionally to identify and size market opportunities, analyze competitors and competitive offerings, and develop pricing strategies Leverage existing and customize specific strategy, pricing, and product marketing frameworks that help understand competitors, position Lucid, and develop pricing models Create and participate in forums, with representation from Product, Sales, and Marketing, to coordinate and collaborate on go-to-market activities as a product goes from inception to launch Conduct market research and build frameworks, to uncover key insights about competitors that drive positioning for our existing products and services Be the expert on competition and the broader market research and advertising marketplaces Drive business case development – bring together customer insights, research, financial data and analytics to develop a perspective on revenue and profitability potential for new to market initiatives Partner with Product Marketers, inform the way we go to market, share competitive intelligence, and lead pricing for new initiatives from idea through launch
Qualifications
12+ years of SAAS, Pricing, and Marketing experience BA/BS degree or higher Strong leadership skills and a proven ability to work cross-functionally across Sales and Product and Marketing  Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization Ability to operate in a fast-paced environment, managing multiple projects simultaneously while prioritizing time and resources based on business impact Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behavior Lucid’s Hiring Commitment
We understand that many candidates may not be perfectly qualified for a job posting.

Experience comes in different forms; many skills are transferable – and passion goes a long way.

Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a dynamic, collaborative environment.

We want you to learn new things in this role, and we encourage you to apply if your experience is near the desired qualifications.

We also know that diversity of background and thought can enhance problem-solving and encourage more creative thinking, which is why we’re dedicated to adding new perspectives to the team.

At Lucid we foster a collaborative and inspiring workplace.

We pride ourselves in doing this by recruiting, hiring and retaining diverse, passionate, and forward-thinking talent.

Lucid is committed to and encourages an inclusive environment and we are dedicated to providing equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

If you have a disability or special need that requires accommodation, please let us know.