Director, Commerce Product Strategy

Company Description

Hi there!

We’re Razorfish.

We’ve been leading the marketing industry with our digital expertise since the start of the internet.

But in 2020, we did a full reboot.

What’s different?

It all starts with people.

Weird, wonderful, complex people -with diverse backgrounds in strategy, creative and technology.

But no matter how different we are, we all have one thing in common.

We believe our differences are our strength.

So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas.

Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives.

Join us at razorfish.com.

Job Description

• Help build the build and coordinate the Razorfish Commerce capability with multiple departments to support client initiatives
• Oversee the strategy, development, and scale of Razorfish commerce products
• Oversight and direction for quantitative and qualitative research associated with commerce products and engagements
• Creation of key insights that drive smart digital marketing campaigns through a deep understanding of the consumer and the clients business
• Leadership in business development work across the region
• Direct involvement on client work, including the development of briefs, idea generation, relationship building, and deliverable development
• Coordination with related disciplines, including Creative, User Experience, Technology, Media Planning/Buying, and Project Management
• Building the Regions Marketing Strategy and Planning discipline
• Development of frameworks for all aspects of digital marketing, including customer strategies, product strategies, pricing strategies, promotion strategies, and targeting strategies
• Creation and promotion of thought capital, including speaking engagements, white papers, case studies, and related content
• Operational Management of the Marketing Strategy and Planning discipline
• Recruiting, motivating, mentoring, and staffing of strategists across all offices as dictated by client needs, including development of job descriptions, interviewing, goal setting, and appraisals
• Management of strategist resource pool of 10+ strategists and planners of all levels, including utilization/chargeability and revenue contribution

Qualifications

• Expert knowledge in the CPG vertical, including eRetail, marketplace, retail media and social commerce
• Strong knowledge of commerce systems, experience design, analytics, and delivery approaches
• Strong presentation and executive sales skills 
• Ability to be fluid in delivery models, as we often are moving at speed and without all requirements known
• A sense of what to focus on next, and how to move for maximum benefit instead of maximum completeness of solution
• The ideal candidate will have a BA or BS degree of a top university 
• The candidate will have 10-15 years of experience and 5+ years of consulting experience in strategy and operations at a premier strategy consulting firm, advertising agency, or major Corporation. 
• This person will be a driven, results-oriented individual with a “can do” attitude who can translate unstructured business situations into innovative customer marketing programs.
• The candidate should be a creative thought leader, strong analytically and at the same time a pragmatic thinker
• The candidate should have excellent written and oral communication skills
• The candidate will also possess strong interpersonal skills, be comfortable in the board room, be a team player and work well with/through Discipline Leads and clients remotely

Additional Information

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion.

We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.