Director, Admissions and Marketing

Department
 

Booth Executive MBA Programs

About the Department
 

The University of Chicago Booth School of Business is the second-oldest business school in the U.S.

and second to none when it comes to influencing business education and business practices.

Since 1898, the school has produced ideas and leaders that shape the world of business.

Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world.

Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim: -an unmatched faculty.

-degree and open enrollment programs offered on three continents.

-a global body of nearly 50,000 accomplished alumni.

– strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University’s core values that shape the distinctive intellectual culture.

At Booth, they constantly question and test ideas, and seek proof.

This extraordinarily effective approach to business leads to new ideas and innovative solutions.

Seven of the Booth faculty members have won Nobel Prizes for these ideas
– the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit:

Job Summary
 

Under the direction of the Associate Dean, the Director of Admissions and Marketing has overall responsibility for activities related to the recruitment of students into the North America Executive MBA Program (Chicago).

The Director leads the recruitment and admissions processes and serves on the admissions leadership team with the heads of admissions in London and Hong Kong and the head of global marketing and communications.

Responsibilities

• With the Global Marketing and Communications team, manages North America lead generation advertising budget.
• Provides input to the creation of program marketing campaigns and reports on metrics.
• Provides input for all centrally-planned marketing materials (e.g.

  brochures, website).

• Contributes to the prospective student communication plan from the point of initial contact through matriculation.
• Establishes initiatives for the mining of prospective and applicant data, implementing strategies to increase the effective outreach and nurturing of candidates.
• Creates events developed with the purpose of driving applications and nurturing candidates (including virtual and in-person events).

  These will include local, US, and some international (Mexico, Latin America, Canada) travel.

• Develops strategies for involving alumni, current students, and other referral sources in the recruiting process.
• Represents Chicago Booth at admissions events and activities.
• Establishes and manages an annual recruitment strategy (including setting strategic priorities, managing event calendar and yield initiatives).
• Responds to queries from prospective students and applicants.
• Oversees all assessment activities, including reading and evaluating applications.
• Establishes and manages scholarship strategy and budget.
• Leads the Admissions Committee in evaluating candidates for admission, managing toward enrollment targets.
• Manages of onboarding, yield, deferral, and matriculation tactics.
• Completes a thorough analysis of all recruitment and admission activities year-end with an eye towards implementing more effective and efficient activities.
• Tracks and analyzes effectiveness of marketing and admissions initiatives and activities.
• Benchmarks Chicago Booth recruiting activities with other business school competitors.
• Conducts research to identify additional ways to reach target group and referral sources.
• Collaborates with EMBA, Booth, and University colleagues to connect the dots with work which could be of interest to the EMBA marketplace.
• Maintains bigger picture strategic lens on the overall interests and concerns of the marketplace and think creatively about ways for Chicago Booth EMBA to strategically meet those market needs.
• Supervises admissions team of three full-time staff.
• Manages the recruiting and marketing budgets including forecasting.
• Provides input into annual tuition setting.
• Supports student operations, activities, and events.
• Develops operational plans to develop and execute admissions strategies, policies, and procedures.
• Manages managers and professional staff.

  Establishes performance goals, allocates resources and assesses policies for direct subordinates.

• Performs other related work as needed.

Minimum Qualifications
 

Education:

Minimum requirements include a college or university degree in related field.

—
Work Experience:

Minimum requirements include knowledge and skills developed through 7+ years of work experience in a related job discipline.

—
Certifications:

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Preferred Qualifications

Education:

• Bachelor’s degree in business, marketing, humanities, or related field.
• Master’s degree, especially MBA.

Experience:

• Progressive experience in successful recruitment, admissions, sales.
• ​ Demonstrated history of responsibility for and success at meeting targets and improving applicant numbers and quality in a recruitment process.
• Marketing, or higher education management roles.
• Working knowledge managing a team of people.
• Experience managing a budget, including setting budgets and budgetary priorities, forecasting, and meeting targets.

Technical Skills or Knowledge:

• Familiarity with managing third-party agencies and producing marketing material.
• Familiarity with managing online marketing campaigns.
• Engage with a variety of constituents (prospective and current students, alumni, faculty, staff colleagues, etc.) from many different cultural backgrounds.
• Proficiency with MS office and managing databases.

Preferred Competencies

• Superior verbal and written communications skills, including excellent presentation skills essential.
• Superior organizational skills; manage micro and macro objectives and ability to execute multiple objectives concurrently.
• Confidentiality with admissions data and other applicant information.

Working Conditions

• Work evenings and weekends as needed.
• Periodically travel both domestically and internationally.

Application Documents

• Resume/CV (required)
• Cover Letter (required)

When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.

Job Family
 

Student Affairs & Services

Role Impact
 

People Manager

FLSA Status
 

Exempt

Pay Frequency
 

Monthly

Scheduled Weekly Hours
 

37.5

Benefits Eligible
 

Yes

Drug Test Required
 

No

Health Screen Required
 

No

Motor Vehicle Record Inquiry Required
 

No

Posting Statement
 

Applicant Inquiry Form.

Applicant Inquiry Form The University of Chicago is an Affirmative Action/ Equal Opportunity /Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law.

For additional information please see the University’s Notice of Nondiscrimination.

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.

We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.

All offers of employment are contingent upon a background check that includes a review of conviction history.A conviction does not automatically preclude University employment.Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

The University of Chicago’s Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information.

The Report can be accessed online at: . Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E.

61st Street, Chicago, IL 60637.

The University of Chicago is an urban research university that has driven new ways of thinking since 1890.

Our commitment to free and open inquiry draws inspired scholars to our global campuses, where ideas are born that challenge and change the world.

We empower individuals to challenge conventional thinking in pursuit of original ideas.

Students in the College develop critical, analytic, and writing skills in our rigorous, interdisciplinary core curriculum.

Through graduate programs, students test their ideas with UChicago scholars, and become the next generation of leaders in academia, industry, nonprofits, and government.