Customer Marketing Manager-eCommerce

In the role of eCommerce Customer Marketing Manager working in Chicago, IL you will be part of the Commercial Center of Excellence eCommerce team.

The CMM will lead the annual Customer Marketing planning process of key Omnichannel customers in North America and lead projects that accelerate Molson Coors eCommerce business strategies and priorities across regions, retail classes of trade and cross functional groups.

You will be a key contributor to developing the eCommerce practice at Molson Coors and influencing how the organization evolves its go to market capabilities.

This position reports to the Senior Manager, Marketing
– eCommerce and works closely with sales, brand marketing, shopper marketing, sales technology and other cross functional teams.

The Responsibilities: Lead the annual Customer Marketing planning process for Omnichannel and Pureplay Retailers across North America Develop omnichannel customer marketing programs rooted in shopper insights and an understanding of market dynamics to address key customer/shopper needs Build eCommerce capabilities and partnerships with emerging eCommerce platforms (Doordash, Postmates, Drizly, The Beer Guy, etc) to advance organizational strategies Lead critical eCommerce strategic project initiatives to advance Molson Coors Market Share in online beer Understand national brand strategies and programs to tailor to your retailers’ needs based on business priorities Build deep, collaborative, strategic partnerships with your retailers in store, digital, and eCommerce teams Be an eCommerce SME to cross functional teams including Customer Solutions, Category Management, Retail Marketing, Brand Marketing, Channel Strategy, Region Sales and legal to build organizational eCommerce capabilities Manage agency scope including building annual scope plan requirements The Other Qualifications: You have a Bachelor’s degree in Business Administration, Marketing or other relevant field; You have at least 5 years experience in CPG eCommerce and / or marketing Experience building and executing omnichannel shopper marketing plans executed throughout the path to purchase, with emphasis on digital media (social, programmatic, and search) Highly proficient in data analysis and category management tools (IRI, Nielsen, Google Analytics, etc) You love a challenge.

You complete complex projects quickly and adeptly with your understanding of the business priorities.

You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategyYou thrive in ambiguity and can demonstrate success without all the answers or data.

You have a strong bias for action.

You identify a problem, understand prioritization and mobilize to solve it.

You are a motivated leader that can inspire others; you respect your commitments and are able to obtain optimal results from your team through respect and development You are a skilled negotiator focused on the client; your constant curiosity fosters your innovative style and you can equally execute ideas given to you