Content Marketing Manager – Freshdesk
Freshworks
This is a Full-time position in San Mateo, CA posted January 2, 2022.
Job Description
Freshworks is seeking a Content Marketing Manager for our CX suite of products.This marketerwill develop content and execute go-to-market sales plays and sales programs to increase awareness and adoption of our Freshdesk products.
Our ideal candidate is a passionate and experienced B2B marketer with proven success in developing targeted customer experience (CX) content for SMB, mid-market and enterprise businesses.
*
Develop CX brand narratives that inspire and engage Freshdesk buyers across various industries, verticals, and business roles
*
Lead research and develop CX positioning and thought leadership content (eBooks, website copy, presentations) that differentiates Freshdesk by understanding customer needs, product roadmap, market trends, and competitive forces
*
Copy, edit and review content for messaging, style guides, brand consistency and voice; provide education and guidance to ensure high-quality writing by team
*
Collaborate with Sales to understand & support ongoing enablement, and maximize the impact of messaging
Go-To-Market & Sales Enablement:
*
Create compelling and useful enablement assets such as playbooks, deal wins, training decks, FAQs, and videos
*
Customer Achievements & Industry Forums (team focus)
*
Harness customer achievements by working with Customer Success and Customer Marketing team and promote these accomplishments in industry forums / awards
*
Institutionalize customer storytelling with our sellers and field teams
